Maximilian Wiedemann – ‘Obsession Of Society’ at COYA Mayfair

Maximilian Wiedemann is, by his own admission, a graffiti artist for internal walls. The founder of Imitate Modern Gallery and former advertising strategist has an eye for bold, imposing imagery that strikes a chord with the Instagram generation. Is his work cynical? To some, perhaps, but it’s hard to argue with Wiedemann that even a basic grasp (or even exposure to) advertising gives tremendous insight into how society – in a truly global sense – is being warped and seduced by brand culture and raw materialism.

It’s Wiedemann’s position that art – even while using the same consumer tactics to attracting more attention, likes, shares and purchases – can be the antidote to that simply by forcing people to confront the fact actively, as opposed to being passively complicit.

After interviewing him back in 2016 ahead of his collaboration with Collier Bristow, we had the pleasure of speaking to Max at the launch of his latest London exhibition – ‘Obsession of Society‘ –  at COYA Mayfair about the intersection of contemporary art and advertising, his approach to juggling creativity and consumerism, and his wider thoughts on the artistic community.

 

Maximilian Wiedemann

 

FAULT: How does your background in advertising influence your work? 

Maximilian Wiedemann: Advertising was my education. My idea was to take the false seduction that revolves around advertising and turn it into art. The art of seduction. Advertising gave us the opportunity to find the key to address materialism and address status in Society via brand culture. Drip until you drop. Full stop.

I got into this by coincidence. Philosophy writes. Art draws. It’s up to each one to read the signs. My signs are in the walls. I love life and would like to inspire every one who is working on a canvas right now. Just move the muscle. Eventually dreams are reality. Just keep painting. Just keep going on.

 

Your work draws on a range of sources – inspired by your international upbringing. In a world that seems to be hurtling towards the enforcement of borders and nationalism, what message does your work carry in terms of internationalism and globalisation?

Maximilian Wiedemann: My source is Biggie Smalls.

 

What was your breakthrough moment as an artist?

Maximilian Wiedemann: VH 1 / MTV Divas campaign, 2009. It was the moment when I quit my job, in a bar with my boss. I had a job as new business strategy director in a boutique agency in London . Elle Macpherson had just commissioned me to her campaign and I had to call a status meeting with my boss. He said, “Be good at one thing in you life. New business for branding agencies or art.” I quit. But I choose both. In essence, I am new business. Art-vertising.

Maximilian Wiedemann

 

 

What do you consider ‘beauty’ to be?

Maximilian Wiedemann: Nice one. I would rather marry my soul mate than beauty. Beauty is replaceable. Souls are not…

Wait – what was the question again? I think life is the biggest gift. The ‘wake up in the morning and be able to perform’. To wake up and follow your mission. Heath is key to perform. So watch your ‘Bildzeitung’ and your body.

 

Your work seems very much a comment on commodity culture – how does this square with your own position within the art market?

Maximilian Wiedemann: What you buy to is who you are.

 

How do you see the art world evolving in the next decade?

Maximilian Wiedemann: Money makes the market. The big players evolve. I do think it’s all fucked, as my messages are so relevant. I’m just in this business to have fun and communicate current zeitgeist messages.

 

Your work seems to make much reference to online culture, where images are both widely available and widely spread. How does this generation, and the connectedness of the internet, influence your work?

Maximilian Wiedemann: My art aims to connect irony and sustainability. I have no connection.

 

Maximilian Wiedemann

 

If you had to give advice to young artists, what would it be?

Maximilian Wiedemann: Paint!! Move the muscle!!! It will all evolve. The main key is movement!

 

How would you like to be remembered?

Maximilian Wiedemann: If I am worth it.

 

Do you consider your work cynical or optimistic? 

Maximilian Wiedemann: It’s real. Relevant. It’s just a brutal reflection on how messed up society is right now. I don’t have to explain that. Just look at what works on Instagram.

~

COYA Collective

Enhancing each individual gastronomic experience is the COYA Collective – a schedule of diverse genres of artistic and cultural expressions, setting the rhythm for an unmistakably Latin American ambience. COYA Mayfair honours both traditional and contemporary cultural offerings, ensuring that the heart of Latin American culture is experienced throughout the venue. In addition to the vivacious music scene, COYA Mayfair also showcases a variety of established and upcoming photographers, artists, illustrators, sculptors and immerging talent alike with year-round hosted events. 

 The COYA Collective is a signature movement that defines COYA’s ethos and beliefs. It has pushed against tradition to create a multi-dimensional platform for guests to not only dine but feel the entire experience with all the senses. Combining the elements of vibrant live music, home to a showcase of compelling art and an array of the city’s most colourful festivities, the COYA Collective creates an altruistic, cultural experience uniquely COYA. 

Each COYA property has the opportunity to welcome various artists to adorn the walls of the COYA Members’ Club and in some cases, the restaurant and Pisco Bar & Lounge with each special exhibition lasting 6-8 weeks. The singular relationship that all global COYA properties have with each artist is special. The COYA properties curate and build their own very special collection through the memento pieces left behind by each artist as a gifted symbol. 

~

For more of Max’s work, visit his page on Imitate Modern

To see more of COYA’s exclusive art launches, visit their website

FAULT Fashion Exclusive – Enric Virgili’s FAULT

 Shirtdress: Cos Lycra: American Apparel  Ring: Andres Gallardo Septum Rings: &Other Stories.  Black Falange Ring: &Other Stories  Emerald Cut Stone: Aristocrazy Chain Choker Necklace: Chanel  Green Brushed Brass Necklace With Crystal And Red Matt Stone: Iosselliani


Shirtdress: Cos
Lycra: American Apparel
Ring: Andres Gallardo
Septum Rings: &Other Stories.
Black Falange Ring: &Other Stories
Emerald Cut Stone: Aristocrazy
Chain Choker Necklace: Chanel
Green Brushed Brass Necklace With Crystal And Red Matt Stone: Iosselliani

Trench: Chanel  Chain With Golden Tusk Pendant: Aristocrazy  Gold Ants Necklace Worn As A Slave Bracelet: Aloló Bracelet: Chanel  Hematite Ring: Iosselliani  Golden Porcelain Flower Ring: Andres Gallardo  Geometric Golden Pendant With Green Stone Earring: Iosselliani

Trench: Chanel
Chain With Golden Tusk Pendant: Aristocrazy
Gold Ants Necklace Worn As A Slave Bracelet: Aloló
Bracelet: Chanel
Hematite Ring: Iosselliani
Golden Porcelain Flower Ring: Andres Gallardo
Geometric Golden Pendant With Green Stone Earring: Iosselliani

 (Left)  Sleeveless Green Chiffon: Andres Sarda Earring With A White Porcelain Flower: Andres Gallardo.  Earcuff: Aloló.  Marble Ring With Gold Ants: Aloló Swarovski Double C Bracelet: Chanel Slave-Bracelet: Aloló Eagle Necklace: Aristocrazy Geometric Necklace: Iosselliani  Chained Long Necklace With Strass: Iosselliani (Right Erika) Crepe Print Dress: H&M  “Love” Chain: Aristocrazy  Marble And Gold Clip Earring: Aloló Golden Crocodile Ring And Claws Ring: Aristocrazy  White Porcelain Flowers Necklace: Andres Gallardo  Chain With Golden Tusk Pendant: Aristocrazy  All The Thin Gold Rings In Dreadlocks: Aristocrazy


(Left)
Sleeveless Green Chiffon: Andres Sarda
Earring With A White Porcelain Flower: Andres Gallardo.
Earcuff: Aloló.
Marble Ring With Gold Ants: Aloló
Swarovski Double C Bracelet: Chanel
Slave-Bracelet: Aloló
Eagle Necklace: Aristocrazy
Geometric Necklace: Iosselliani
Chained Long Necklace With Strass: Iosselliani
(Right Erika)
Crepe Print Dress: H&M
“Love” Chain: Aristocrazy
Marble And Gold Clip Earring: Aloló
Golden Crocodile Ring And Claws Ring: Aristocrazy
White Porcelain Flowers Necklace: Andres Gallardo
Chain With Golden Tusk Pendant: Aristocrazy
All The Thin Gold Rings In Dreadlocks: Aristocrazy

Crepe Print Dress: H&M  “Love” Chain: Aristocrazy  Marble And Gold Clip Earring: Aloló Golden Crocodile Ring And Claws Ring With Emeral Cut Stone: Aristocrazy  White Porcelain Flowers Necklace: Andres Gallardo  Chain With Golden Tusk Pendant: Aristocrazy  All The Thin Gold Rings In Dreadlocks: Aristocrazy

Crepe Print Dress: H&M
“Love” Chain: Aristocrazy
Marble And Gold Clip Earring: Aloló
Golden Crocodile Ring And Claws Ring With Emeral Cut Stone: Aristocrazy
White Porcelain Flowers Necklace: Andres Gallardo
Chain With Golden Tusk Pendant: Aristocrazy
All The Thin Gold Rings In Dreadlocks: Aristocrazy

Dress: Andres Sarda  Earring: Andres Gallardo Earcuff With Golden Ants And Dark Grey Marble Pendant: Aloló Big Black Marble Ring With Gold Ants From Aloló.  Swarovski Double C Bracelet: Chanel Slave-Bracelet With A Gold Ant: Aloló Gold Eagle Necklace: Aristocrazy Geometric Hematite Necklace With Color Stones: Iosselliani  Chained Long Necklace With Strass: Iosselliani

Dress: Andres Sarda
Earring: Andres Gallardo
Earcuff With Golden Ants And Dark Grey Marble Pendant: Aloló
Big Black Marble Ring With Gold Ants From Aloló.
Swarovski Double C Bracelet: Chanel
Slave-Bracelet With A Gold Ant: Aloló
Gold Eagle Necklace: Aristocrazy
Geometric Hematite Necklace With Color Stones: Iosselliani
Chained Long Necklace With Strass: Iosselliani

Dress: Andres Sarda  Earring: Andres Gallardo Earcuff With Golden Ants And Dark Grey Marble Pendant: Aloló Big Black Marble Ring With Gold Ants From Aloló.  Swarovski Double C Bracelet: Chanel Slave-Bracelet With A Gold Ant: Aloló Gold Eagle Necklace: Aristocrazy Geometric Hematite Necklace With Color Stones: Iosselliani  Chained Long Necklace With Strass: Iosselliani

Dress: Andres Sarda
Earring: Andres Gallardo
Earcuff With Golden Ants And Dark Grey Marble Pendant: Aloló
Big Black Marble Ring With Gold Ants From Aloló.
Swarovski Double C Bracelet: Chanel
Slave-Bracelet With A Gold Ant: Aloló
Gold Eagle Necklace: Aristocrazy
Geometric Hematite Necklace With Color Stones: Iosselliani
Chained Long Necklace With Strass: Iosselliani

 

Photography: Enric Virgili

Stylist: Mar Munoz

Beauty Director & Make UP: Rafit Noy

Hair: Matilda Beltran

Assistants: Alba GG & Saray Dominguez Garcia

Models: Erika & Justyna @ Blow

Thank you for EATM School Barcelona, special thanks for KOTETIT and Noemi de la Pena Studio

New Fashion Editorial – ’50 shades of grey’ by Karl Lam

Left: Coat: Hugo Boss Shirt: Club Monaco Right Dress: Escada Top: Miu Miu Earring: Chanel vintage Ring: Stylist own

Left:
Coat: Hugo Boss
Shirt: Club Monaco
Right
Dress: Escada
Top: Miu Miu
Earring: Chanel vintage
Ring: Stylist own

 

Left Coat: Prada Pants: Bally  Right Coat: Miu Miu Bra top: Givenchy by Riccardo Tisci shirt: Riccardo Tisci shorts_ Givenchy by Riccardo Tisci

Left
Coat: Prada
Pants: Bally
Right
Coat: Miu Miu
Bra top: Givenchy by Riccardo Tisci
Shirt: Givenchy by Riccardo Tisci
Shorts: Givenchy by Riccardo Tisci

Blazer: Bottega Veneta Shirt: Prada Pants: Agnes b Olga: Shoes: Sergio Rossi

Blazer: Bottega Veneta
Shirt: Prada
Pants: Agnes b
Olga:
Shoes: Sergio Rossi

Right Shirt: Hugo Boss  Left Headpiece:  Alexandre Zouari Top: Prada

Right
Shirt: Hugo Boss
Left
Headpiece: Alexandre Zouari
Top: Prada

Right Shirt: Ted baker Pants: Prada Left Dress: Hugo Boss Necklace: Shiatzy Chen

Right
Shirt: Ted baker
Pants: Prada
Left
Dress: Hugo Boss
Necklace: Shiatzy Chen

 

Photography: Karl Lam
Styling: Syan Leung, assisted by Panda Chow
Makeup: Jun Lui
Hair: Kelly Chow
Model: Chris Lefevre @ Fusion Model NYC, Olga Debowska @ Orange Model Agency Warsaw

The Night Before – Oriana Layendecker’s FAULT

Look 1- WEBLaissaIMG_1145

Jacket: Altuzarra
Boy’s shorts: Dolce & Gabbana
Neck piece: sophieblakeny.com
Ring: vintage
Shoes: Saint Laurent

Look 1 - WEBLaissaIMG_1090

(as above)

Look 2 -WEBLaissaIMG_1368

Bodysuit: Atsuko Kudo
Shoes: Saint Laurent
Neck-piece: Marni

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Shoes: Saint Laurent

Look 4 - WEBLaissaIMG_1616

Top: Bordelle
Chain: Chanel
Skirt: H&M
Boy’s shorts: Dolce & Gabbana
Shoes:Saint Laurent
Earrings Michael Kors
Ring: Chloe

Look 3 - WEBLaissaIMG_1456

Bra: DSquared2
Leather Pant: Daniele Carlotta
Large pointer finger ring: Dannijo
Middle finger ring: Bliss Lau
Shoes: Saint Laurent
Ear cuff Vintage

Look 6  -WEBLaissaIMG_2076

Fishnets: Betsy Johnson
Scarf & Diamonds: Vintage

Model: Laissa @ RED NYC
Photography: Oriana Layendecker
Styling: Stara PezeshkianThe Artist Agency

Hair: James Cornwell
Makeup: Carolyn Thombs

Moschino – LCM SS15

 

 

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The much anticipated arrival of Jeremy Scott’s Moschino to London Collections: Men gave us flags,funny faces and fakes! Always tongue-in-cheek, Scott not only stuck to the brand’s usual in-your-face logo branding but also labelled his own pieces ‘fauxschino’ and with his own take on Chanel’s interlocking CC and Louis Vuitton’s monogram print. It seems he’s still on the hunt for lawsuits.

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Bright Tropicana colours, including a banana yellow coat and tails, were interspersed with black fishnet and glittering dollar signs for a healthy dose of bad taste. The muscle man returns.

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 Words: Olivia Pinnock

FAULT Online Fashion Exclusive by Darren Black

 

Dress: Marios Schwab Cuffs: Chanel

Dress: Marios Schwab
Cuffs: Chanel

Headpiece: Cornelia Webb Dress: Karl Lagerfeld Ring: Fendi

Headpiece: Cornelia Webb
Dress: Karl Lagerfeld
Ring: Fendi

Top: Fendi Trousers: Stella McCartney  Cuffs: O Thongthai

Top: Fendi
Trousers: Stella McCartney
Cuffs: O Thongthai

Headpiece: Chanel Top: G Star Jeans: Hudson Shoes: Manolo Blahnik Rings: Sophie Breitmeyer

Headpiece: Chanel
Top: G Star
Jeans: Hudson
Shoes: Manolo Blahnik
Rings: Sophie Breitmeyer

Dress: Sea NY Headpiece: Louis Vuitton

Dress: Sea NY
Headpiece: Louis Vuitton

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Mouthpiece: Bobby Adler Collar: O Thongthai Necklace: Louis Vuitton Top: Gerald Darel                         Jeans, Hudson

Mouthpiece: Bobby Adler
Collar: O Thongthai
Necklace: Louis Vuitton
Top: Gerald Darel
Jeans, Hudson

 

Photogragher: Darren Black
                        Assistants: Charlie Pope & Howard Budzynski
                        Models: Regitze @ Supa
                                        Olga @ Premier
                        Stylist: Aisling Megan
                        Assistant: Sage Patel
                        Make up: John Christopher using Mac
                        Hair:  Niki Black using Bumble and Bumble
                        Location:  Cherrybomb Studios
                        Special Thanks to Minna Attala for bringing her Cats Luna & Marcel.

An Affair in Alloy – Christopher Polack’s FAULT

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EYEWEAR + METALLIC TOP – STYLIST’S OWN

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HAT– LACK OF COLOR, EARRINGS – YVES SAINT LAURENT (CIRCA 1980), BANGLES – CARTIER, SWEATER – @ CHRISTENSEN COPENHAGEN, LEATHER SKIRT (WORN UNDER DRESS) – BOTTEGA VENETA, SKIRT – GABRIELLE BROWN

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SWEATER – ALICE & OLIVIA, EARRINGS – YVES SAINT LAURENT (CIRCA 1980), BELT – CHANEL

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EYEWEAR + BLAZER – STYLISTS OWN, EARRINGS – VAN CLEEF AND ARPELS (CIRCA 1975), PATENT WALLET (INSIDE BLAZER) – VIVIENNE WESTWOOD

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HAT– LACK OF COLOR, SWEATER – ALICE BY TEMPERLY @ CHRISTENSEN COPENHAGEN

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HAT (CUSTOMISED) – LACK OF COLOR, EYEWEAR – STYLIST’S OWN, EARRINGS – VAN CLEEF AND ARPELS (CIRCA 1975)

 

Photography by Christopher Polack

Styling by Faisal Westheimer

Hair and make-up by Janice Wu

Model: Catherine Grant at Elite London

Photo Assistant: Nick Parkinson Shot at Sun studios, Melbourne

Sparkle – Alex Trommlitz’s exclusive editorial for FAULT Online

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Sunglasses: Prada; Body Jewelry: Vintage; Satin Top: Alexander Wang

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LEFT: Sequin Blazer: Stefan Eckert; Sequin Pants: Stefan Eckert; Headpiece: Vintage; Ring: Vintage
RIGHT: Silk Blazer: Pollini; Silk Pants: Balmain; Belt: Zara; Hat: Maison Michel

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LEFT: Headpiece “Black Orchid”: handmade by Stylist; Asymetric Bandage Dress: Hervé Léger
RIGHT: Blouse with silk lining and leather texture: Stefan Eckert; Necklace: Vintage

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LEFT: Cashmere Coat: Stefan Eckert; Blouse with leather cording: Stefan Eckert
RIGHT: Body Jewelry: Vintage; Satin Top: Alexander Wang

photography: Alex Trommlitz / Marlene Ohlsson
styling: Izabela Kobza
hair & make up: Anja Fichtenmayer / Bigoudi using Chanel and Bumble & Bumble
model: Ganz / M4 Models