ELLA EYRE – EXCLUSIVE SHOOT FOR FAULT ISSUE 18 (TEASER)

We are delighted to reveal Ella Eyre as FAULT Magazine Issue 18′s opening feature for the ‘Sounds of 2014′ section. Ella’s soulful voice, bold style  and energetic stage-presence encompasses everything it means to be RAW on and off the stage.

Ella Eyre was shot by Miles Holder and styled by Rachel Holland  at the Malmaison hotel

Ella Eyre was shot by Miles Holder and styled by Rachel Holland at the Malmaison Hotel. Click here to get your copy delivered worldwide.

At just 20 years old, Ella Eyre is already making waves with her soulful voice, phenomenal stage presence, and bold style. A graduate of the BRIT School, she cut her teeth on tour with Rudimental, featuring on their no.1 single ‘Waiting All Night’ in 2013 …

FAULT: You’ve got a distinctive personal style, from your clothes to your already famous hair. What about the relationship between music and fashion?

Ella: It’s really interesting because my Mum was a fashion designer for about twenty years and so she’s always sort of forced clothing on me! I was a real tomboy so I’ve always just wanted to be comfortable, but also to look good. My motto is a kind of ‘simple but sexy.’

What do you want to say with the album? Are core themes starting to emerge?

 I wrote my album over the course of three years so it’s a lot of growing up, and a lot of experiences that I had to deal with. As I said, it’s not that my experiences are more important than anyone else’s, I just want people to listen and relate and tune into the feeling of each track.

Your debut single ‘If I Go’ came out in July. Can you tell us a bit about it?

‘If I Go’ is basically about being with somebody and feeling caged in a way, or feeling that it’s not healthy. It was a question of me going, ‘this isn’t working at the moment, before I commit fully can I go away and do what I want to do, and come back to it…It’s not that I don’t want you now, it’s that I want you later. [laughs.]

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Dannii Minogue – exclusive shoot for FAULT Issue 18′s reversible cover

Dannii Minogue- FAULT Magazine Issue 18 - reversible cover WEB

Dannii Minogue was shot in London by photographer James D Kelly and styled by Rachel Holland exclusively for the front cover of FAULT Issue 18
Click here to pre-order your copy of this issue!

FAULT Magazine Issue 18 – the RAW Issue features multi-talented Australian beauty Dannii Minogue as its reversible cover feature. Dubbed (by us, for the feature ‘s title) the “Down Under Designer Darling”, Dannii’s sense of style is self-evident as she shines in looks by the likes of Nicole Farhi, Missoni and Viktor & Rolf.

Shot exclusively for FAULT at the Hoxton Hotel in London by photographer James D Kelly with styling by Rachel Holland, Dannii’s feature includes an in-depth interview and runs over 9 pages in the magazine, including the Style section cover inside the magazine.

In the interview, Dannii speaks about life in Australia with her 4 year old son, Ethan, her desire to get back into TV in the UK, her dreams of working on her own productions and her continuing achievements in the fields of music and fashion.

Dannii Minogue - FAULT Magazine Issue 18 - inside 1 WEB

FAULT: We hear that you’re looking to do some other things in future in addition to working on ‘X Factor (Australia)’ – could you elaborate?

Dannii: I’ve been having meetings about TV that I might come back and do here. I definitely want to come back and do something – I’m just trying to find the right thing, Leaving X Factor here when it was just such a juggernaut… you kind of want it [the new project] to be something just as special. I guess I am looking for projects where I can be involved, not just as hired talent but more from the production side. I’m starting to look at that as something I can retire into – not just yet but, at some point, I’d love to being doing both: being on camera and also involved in the production.

Dannii Minogue - FAULT Magazine Issue 18 - internal Style section cover WEB

Interview by Louis Sheridan

That’s definitely the way to do it, take control! Let’s talk about music too… I hear you’re back in the studio, can you tell us more about that?

Yeah, I recorded some stuff that I’ve co-written and some stuff that friends have written and others that I’ve found and just love. I’m just trying out loads of different stuff with no pressure of a record company or a deal or a date or anything. I’m actually really enjoying it. I’ve spoken to a few record companies, I’ve said I’m not ready to commit to anything and they’re like, “That’s cool, that’s how it should be. Just do it and enjoy it, and from that enjoyment you’ll find something”, so I’m just seeing if I can find that something special but, again, it’s been so long since I’ve done it that I don’t want to come back with something unless it’s special.

You recently announced the launch of your own online e-commerce store, DanniiShop.com, and have also worked on a clothing line in Australia for petite sized women [Dannii for Target, available in Australia]. Tell us about that?

Yeah, I’ve been working on a big range of stuff, primarily for Australia, at the moment. Earlier this year we were just trying to make sure that you could get the stuff of DanniiShop over here – delivered online and stuff – and now you can. That’s a project that I love working on.

Dannii Minogue - FAULT Magazine Issue 18 - inside 2 WEB

Get the full shoot and interview – only in FAULT Issue 18.
Click here to order your copy for delivery worldwide!

 …

What is your FAULT?

My fault… I think I’ve noticed I’m a real worrier. Especially since being a mum, I just worry about stuff and I’m like, “I don’t want to be that person!” I worry a lot, it’s stupid. It’s such a waste of energy and time – I need to toughen up!

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OneRepublic’s Ryan Tedder – first look at our exclusive Men’s section cover shoot for FAULT Issue 18

 

FAULT Magazine Issue 18 – the RAW Issue features OneRepublic front man and unstoppable hit-maker Ryan Tedder on it’s internal Men’s Fashion section cover. In addition to the cover, Ryan’s feature – which includes an in-depth interview and exclusive photoshoot by photographer Kell Mitchell and stylist Patricia Villirillo – runs over 6 pages in the print issue.

 

Rayn Tedder for FAULT Issue 18

OneRepublic’s Ryan Tedder was shot in London by photographer Kell Mitchell and styled by Patricia Villirillo exclusively for the Men’s section cover of FAULT Issue 18
Click here to pre-order your copy of this issue!

… 

FAULT: What was working with Leona Lewis for her break-through single ‘Bleeding Love’ like?

RYAN: I would’ve bet money against that song being a hit anywhere outside of the UK.  That’s how cynical I was. I had no idea of the expectation that there was for it. I didn’t even know till after we did the song that she had been on X Factor.

 

FAULT: Did you feel any pressure from Simon Cowell’s label?

RYAN: Of course. Simon didn’t get to where he’s got by sitting back in the passenger seat and just assuming or hoping that things will just take care of themselves. His label is aggressive, flat out aggressive. They have an objective, they have a goal, a single-minded goal and everyone at that label is dead on in their approach. They’re like, ‘here’s when it’s coming out, here’s when it’s due, boom boom boom boom boom boom.’ When you’re making an album you can move things around, but when you have TV involved it is completely different. Their calendar is their bible. They cannot change the dates of when something is going to broadcast and so because of that they have a more militant approach.

Ryan Tedder - FAULT Magazine Issue 18 - inside shot 2 WEB

Ryan wears looks by the likes of Alexander McQueen, Givenchy and Ann Demeulemeester. Interview by Chris Purnell.

FAULT: Does it feel different working on one of OneRepublic songs as opposed to a song for someone else?

RYAN: OneRepublic songs are a lot harder for me. I compare it to theatre. A OneRepublic album is a play written, directed, produced, performed by us, by me, but when it’s for another artist I feel like I wrote the dialogue, but I don’t have to stand on stage and deliver it, so I’m not the one getting tomatoes thrown at ‘em if it doesn’t go well.

 

On making pop music: “You have to have hits all the time: that is your currency. You have to have the most cutting edge, innovative, driving, fantastical songs that the world instantly reacts to. They don’t need a lot of thought, and you don’t have to dig deep. “

 

FAULT: Have you ever worked in the situation where the artist hasn’t been in the driving seat but it’s been the machine behind them?

RYAN: Yes. If the artist is part of the machine then they’re too busy to really artistically care, they just say, ‘Give me the biggest hit.’

 

Ryan Tedder - FAULT Magazine Issue 18 - inside shot 1 WEB

Get the full shoot and interview – only in FAULT Issue 18.
Click here to order your copy for delivery worldwide!

 

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Pixie Lott – first look at our exclusive shoot for FAULT Issue 18′s front cover

Pixie Lott: “Beauty comes from the inside out. If you are feeling good on the inside and give out love and kindness it does show, and makes you look and feel more beautiful.”  

Pixie Lott - FAULT Magazine Issue 18 - cover WEB

Pixie Lott was shot in London by photographer Simon Harris and styled by Marika Page exclusively for the front cover of FAULT Issue 18
Click here to pre-order your copy of this issue!

FAULT Magazine Issue 18 – the RAW Issue features British songstress Pixie Lott in anticipation of the imminent release of her eponymous third studio album. In addition to the front cover, Pixie’s feature – which includes an in-depth interview and exclusive photoshoot by photographer Simon Harris and stylist Marika Page – runs over 9 pages in the print issue. Pixie also covers the issue’s Music section inside the magazine.

The shoot, based on the issue’s theme of ‘RAW’, shows off Pixie’s natural beauty with the singer taking up some frank, unassuming poses to complement FAULT’s traditionally distinctive, often monochromatic, editorial style.

In the interview, entitled ‘Made for This‘, Pixie discusses the pressures of life in the public eye and her approach to staying positive, regardless of public reaction to her life away from music. She reflects on how the new album reflects her personality better than anything else she has released and her total conviction, even from an early age, that she was destined for a career in music.

Pixie Lott - FAULT Magazine Issue 18 - inside 1 WEB

Interview by Chris Purnell

FAULT: I was wondering how it feels as a musician to have so many other aspects – particularly your fashion and beauty choices – sometimes overshadowing your chosen mode of expression?

PIXIE: I always want my music and live shows to be the most important [thing], as that means the most to me. There is no better feeling for me than singing live for people and I really want that to come across, especially with the new sound of my new album. But I do have a passion for fashion, make up and costume, and it’s fun that I get to combine it all.

You have said that your new record best represents you as opposed to your others. Why is that?

It’s very soul influenced but still current. I grew up listening to music from the 60s/70s and mixed that with who I am. It’s the favourite album I’ve made so far. It best represents me, with is why I named it ‘Pixie Lott.’

Pixie Lott - FAULT Magazine Issue 18 - inside 2 WEB

Did you go into the studio with a clear plan for what the record was going to be, or was it more of a process?

I knew I wanted it to have a cohesive sound and not lose the soul.  It’s what I want my second album to be, but that didn’t end up happening.

From an early age you seemed destined to be singing and performing. Is that how it feels?

Yes, definitely. I always wanted to be a recording artist. I always had that goal to strive towards from an early age.

Pixie Lott - FAULT Magazine Issue 18 - internal music cover WEB

Get the full shoot and interview – only in FAULT Issue 18.
Click here to order your copy for delivery worldwide!

Was there ever any doubt that what you were doing was the right thing?

Never.

Is there ever any doubt now?

Not at all.

FAULT MAGAZINE ISSUE 18 – THE RAW ISSUE – IS AVAILABLE TO PRE-ORDER NOW

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The Pierces – INTERVIEW AND PHOTOSHOOT FOR FAULT ONLINE

American sisters Allison and Catherine Pierce are The Pierces, who came to the forefront in 2011 with their album You & I. Three years in the making, The Pierces are back with their brand of catchy melodies
and strong lyrics. The first two singles Believe in Me and Kings have whet the appetite for their much anticipated release of ‘Creation’, which is scheduled for a 1st September release. Back here in London, The Pierces sat down with FAULT Online to discuss the album and their plans for the future.

pierces2

 

FAULT: How have the last three years been for the two of you?

Allison: It’s had its ups and downs, but it’s really gone quickly, we still can’t believe it’s been 3 years. We moved to LA, and we made a new record. It’s been good, we started making the record and we had a slight false start; we started with one producer, and the chemistry just wasn’t right…so we had a little moment of ‘What are we going to do? Are we going to get dropped?’, because the music industry is so shaky these days, you never know what’s going to happen – but then we got back on track and we started recording with Christian ‘Leggy’ Langdon and it just started to feel right, it just started to feel natural and that’s when you know it’s the right thing.

 

Have you found your careers change since the release of ‘You and I’ in 2011?

Catherine: I think our comfort level changed emotionally – we struggled for so long and then when we finally had that success it feels really good, really rewarding in every way – it was a nice, satisfied feeling…but then there was a lot of pressure to follow that up

 

What inspired the name ‘Creation’ for the album?

Allison: It’s one of the songs on the record and also we felt it was a really big, beautiful word that holds a lot of different meanings to different people and a lot of different meanings in general – the record is a creation of ours and life is a constant creation, we’re all constantly creating and I think it’s a really beautiful word.

 

What are your biggest musical influences and have they changed since you first started out?

Catherine: I think we still love a lot of the music we grew up listening to and we had a really broad range. We listen to what our parents love – they love The Beatles, Joni Mitchell, Simon and Garfunkel, so we grew up on that. We also loved what was on the ‘Top 40’, like Madonna, Prince, Michael Jackson – so I think we drew from lots of different kinds of music, and I still enjoy tons of different genres. If you ask me what kind of music I like, I say ‘good music’!

 

Given that the two of you don’t write your songs together, how does the writing process unfold?

Catherine: We put forward what we have, and see what works together and see what makes a complete picture – a lot of the songs I wrote, we were like ‘this is good but it’s not right for the record’ – so we bring it together and see what fits

 

What led you to choosing Kings and Believe In Me as the first two singles?

Allison: It was a really difficult decision trying to pick the first single, and everyone has an opinion – and you just never know what’s the best song to choose – you just kind of have to pick one and see what happens! Because nobody really knows what is the best song to put out first or second, or third.

1

What direction would you like to see the two of you head towards musically?

Catherine: You always go in with ideas, and then they always change so we could tell you something now – I think we both want to do solo records, and I feel that’s where we feel we could probably veer off a little bit more.

Alison: I would probably do something folkier and Catherine would do something a bit experimental.

 

How do you reflect back on your journey, and what lessons do you take going forward?

Catherine: I think you learn over time that something can come into your world that seems great and turns out to be not so good, or vice versa – so I think we’ve learnt to not take anything too seriously and just know it’s going to pass and it kind of gives you a Zen perspective on life – don’t take the highs with the lows too seriously

 

How have you found it as sisters working together?

Catherine: I think it’s probably the most challenging thing we’ve ever experienced, but it’s also really beneficial and if you’re in a relationship with someone and you’re being creative with someone, you’re going to be met with challenges and you have the opportunity to say ‘Fuck you’, ‘you’re pissing me off’, ‘I hate you’ and backing down from that and not growing, or the option of facing it and rising and growing – and it’s really hard but it’s good because it pushes us to be better people, because we do see each other’s faults! – and we challenge each other and call each other out on stuff…

Is there anyone you would like to collaborate with?

Allison: I would love to work with Daniel Lanois, if I were to make a solo record – or Rick Rubin

Catherine: I find the best stuff that we’ve made have been with our friends – the last 3 records we made were with people we knew and love

Allison: They happened to be very talented friends C: (laughs)Yeah make sure your friends are highly talented and you’re good! – But then you have a connection and if you’re in the room with someone that you idolise, you might be intimidated and not be able to give your best – you need to work with people that draw out your best, and I don’t necessarily know who that is until I’m working with them….so try them all!

 

What is your FAULT?

Catherine: I worry too much, but I’m working on it!

Allison: I could probably push myself harder in some ways!

 

Photography- Miles Holder

Words: Kevin Lyster

Makeup – Emma Miles using MAC Cosmetics 

Hair – Natalie Viner

FAULT FOCUS: Keeping Up with Mykki Blanco

mykki


IMG_7428

It seems that everything is falling into place for Mykki Blanco, a poet, rapper, and performance artist who is on the verge of dropping her debut album. Those who have been following the North Carolina and California native turned New York tour de creative force shouldn’t be surprised. Her 2012 single “Wavvy” was just a small albeit impressionable preview of Blanco’s eclectic rap persona; the compelling body of work that has followed is fueled by a mixture of urgency and determination that Blanco (27-year-old Michael David Quattlebaum Jr.), has not denied. The genesis of Mykki Blanco was sparked by a consistent connection to the arts from childhood to young adulthood; she moved to New York in 2008 and took on performing as her main career in 2010. Her diligence has catapulted her across both ends of the globe, from national and international music festivals (Afropunk, Distortion Fest, Roskilde, to name a few) to fashion campaigns and artist residencies. While staying in Copenhagen, Blanco had a few minutes to chat about the current state of culture in addition to reflecting about her artistic trajectory.

 

FAULT: Hi Mykki, where are you at the moment?

Mykki Blanco: I’m in Denmark right now; I’m in Copenhagen.

 

Are you working on new songs?

MB: Not yet. When I go to London next week, I’ll start recording.

 

That’s awesome.

Yeah. I’m taking-we’re taking about a nine day break before I start to go to Australia, so it’s gonna be a nice, relaxing time.

 

It seems like you’ve been all over the place…and I saw that you’d played the Distortion Fest last weekend in Copenhagen. Was that the biggest festival you’ve played so far?

Oh, not at all. I played Roskilde last year and Slipknot and Rihanna played that festival. I played–last year, when my EP came out, I played almost like every size, I literally–almost every festival in Europe…so this year, I’m playing a few festivals and more club shows. Basically I’m touring all summer because in September I start working on finishing my album.

 

Speaking of festivals, are you going to be at Afropunk this year?

Not this year. I did it last year.

mykki-1

Photographer: David Lotri?

In the process of working on songs….who would you say is your current inspiration or inspirations?

MB: I’ve been listening to Ghostface, who I always listen to, I always listen to—-I’ve been listening to Nicki Minaj and and The Carter…One of the critical things about myself that I wanted to work on was I felt like all the songs I’ve written are kind of long, so I wanted to try to get better at closing a song out at like….2:40, 3 minutes…in-out but it still packs a punch.

 

Blanco is quite active with her fanbase via Twitter and Facebook, in addition to vocalising her opinions concerning the politics of the music business and pop culture. Knowing this and the way that the social media can start activism, I ask:

Do you think that those kind of things help awareness or do you think that they cause more problems than intended?

I think to have such a rigid opinion actually would be the wrong thing. I think that intelligence breeds awareness and I think that people are more socially intelligent now than ever before. If intelligence and awareness goes hand in hand-I’m not saying that there are more geniuses in the world than there were 10 years ago or 20 years ago, I’m not saying that, but I do think, in my opinion, that people, in general, are a little bit more socially intelligent. I don’t think it’s this rigid back and forth between between whether it trivializes or whether it shows awareness, obviously it’s both, obviously both are in symbiosis with each other.

 

When I ask Blanco about upcoming projects planned for the near future, she is hesitant to reveal too much. However, she does say that she’s thinking about going to Moscow to collaborate with a “secret weapon” of a producer. She also confirms that she will be shooting the video for “Wish You Would” with the track’s co-MC and fellow downtown underground visionary, Princess Nokia, in Paris. The most revealing of all: before we share our goodbyes, she tells me the name of her album: Michael.

 

Words: Vanessa Willoughby

Ameriie – exclusive interview and photoshoot for FAULT Online

 

American-Korean artist Amerie Mi Marie Rogers first hit the airwaves back in 2002 with ‘All I Have’ – although it was 2005′s ’1 Thing’ that really pushed her to international prominence, reaching number 8 in the Billboard Hot 100 and number 4 in the UK.  Fast forward to 2014: the name is now Ameriie (spot the extra ‘i’), and she’s back with a bang.

After a few years experimenting with different musical styles, Ameriie has been keeping a beady eye on the pop industry in recent times. New single ‘What I Want’ is a punchy, 80’s inspired song that feels right at home in today’s music climate. With a plethora of different projects on the way, both within music and outside of it, she found time to chat to FAULT about her new single and plans going forward.  ‘What I Want’ is available as a lyric video on YouTube now, while Cymatika Vol. 1 and Because I Love It 2 are the next projects to look forward to. FAULT Online got an insight into Ameriie’s creative process in this exclusive London interview:

 

Dress : Julien MacDonald Earrings: Maria Black

Dress : Julien MacDonald
Earrings: Maria Black

 

FAULT: What have you been up to in the last 5 years?

Ameriie: The last 5 years I’ve been constantly creating new music, it’s something I always do. I was recording for Cymatika, which is Part 1 of a Trilogy, that I’ll be releasing in the future and also simultaneously recording songs for BILI [Because I Love It] 2.

I’ve been recording songs, writing and co-producing as well – and then depending on the sound of the song, that dictates which project the song will be landing on because Cymatika has a very distinctive sound, sonically it’s very tight. BILI 2 has a certain sound as well, but the sound is not as extremely specific as Cymatika is.

I’ve been doing that, and I’ve also been writing – because when I was younger, I used to write little short stories and I would staple them together and make little books and newsletters and see if neighbours would buy them, which some of them did because they were very nice!

 

How does it feel to be releasing music, and what made you decide that now was the right time?

Whenever I’m about to release a new album, I usually feel like a new artist, maybe because I’m constantly creating and so I’m always used to hearing it and I usually keep a lot of the music to myself. I don’t really give it out or play it for a lot of people, it’s just something I create and put away and so it’s kind of the first time people are really hearing it because it’s not like I play it for a lot of my friends, everything feels very fresh.

It feels like the right the right time because both projects are close to being complete.

 

The single What I Want is a your lead single – what made it the choice for your first single, and is that indicative of the sound we can expect to hear from you on future music?

It came about because my husband who produced the record, he really knows what I love and gravitate towards. I love percussions and break beats, so he had the idea and I loved it and so he ended up creating the track and I was like ‘wow this is really great!’

It’s a bit of a departure for me because for the most part I’ve been recording these new songs, creating the track around the melody, coming up with the melody, lyrics and everything, so in this instance, it was amazing!

The song took a long time – sometimes I can create a song in literally 5 minutes and it just comes but you never know if that will be the case. In this instance it took 8 months because I didn’t want to force it. I never sat down and said ‘it’s time to write the song and let’s just do this’, it had to be organic, it had to come to me, I didn’t want to think about it, and I wanted it to be driven very much by feeling and nothing cerebral. One day the pieces really started falling together and it just came.



Black Leotard: Reckless Wolf Coat: Daniel Pillott

Black Leotard: Reckless Wolf
Coat: Daniel Pillott

 

What kind of music have you particularly been listening to and do you feel that’s changed since you first started out?

No I pretty much listen to the same music, the thing about it is I don’t actually listen to a lot of music – and when I do listen to music, I tend to get into a zone and I listen to the same few songs over and over.

I love Kanye’s music, I really enjoyed his ‘Yeezus’ album – I wouldn’t say it necessarily inspired this project but I think everything is an inspiration…whether it’s television, films, paintings, music, books…just ideas.

I’m inspired a lot by things that aren’t usually related to what I’m doing, to me this was more of an aura of energy and I was inspired a lot by human energy of the frantic sort. I did a lot of running, and a lot of exercising while I was listening to it –I’ve really been listening lately to Lorde, Lana Del Ray, Kanye and lots of instrumentals, Hans Zimmerman, a lot of scores.

 

Do you feel the music industry for you has changed since you began?

I think everything changes. I think that right now it’s a great time because there’s so many opportunities. I think the mixing of genres, as far as in the music we listen to is so much more open to different genres. Mixing genres isn’t strange, and you have people that listen to Taylor Swift and Lorde, who also listen to Kanye and they listen to everything.

I can appreciate that – I think that’s changed a bit – but I think that’s not just music, I think it’s just what happens with the world, it’s globalisation. People in NY are eating sushi and people in LA are eating Ethiopian food and we’re all enjoying everyone’s culture, and that includes music, food, film, clothing and style. There’s less division with people now, which I think is good, and an appreciation of different things.

 

Black Leotard: Reckless Wolf Coat: Daniel Pillott Shoes: Christian Louboutin

Black Leotard: Reckless Wolf
Coat: Daniel Pillott
Shoes: Christian Louboutin

 

Is there anyone you would want to collab with in the future?

Doing something with Kanye [West] would be really cool, I really have a lot of respect for him as an artist. I hear what he’s doing and I feel like, without speaking to him about it, I know where he’s coming from artistically and so I feel a certain kinship with him, sonically with the things he puts together so he’s someone I would like to work with.

 

What do you feel the future holds for Ameriie (both musically and also outside of that)?

I’m just riding the wave. I look forward to everything that life has in store for me and I’m in a really great place, and I’m open.

Leotard: Zeynup Kartal

Leotard: Zeynep Kartal

What is your FAULT?

I’ve got better at it but  one of the things I’ve always struggled with is that I’m a perfectionist and a lot of that has to do with my personality. I’m a little OCD, certain things will bother me if they’re not in the right place.

Recently I’ve realised that everything does not have to be perfect. You can be as precise as you want when you’re creating a song or you’re designing something, but you have to accept that everything will always be imperfect because we’re human beings.

Now I strive for things to be perfect in their imperfection. As an artist, you have to know when to stop. You can continue to do something over and over again, do a vocal over and over again, over think something, a video treatment, anything – and sometimes that can stagnant and stall you, and you have to know when to let it go.

Ameriie on the web: Twitter/ Facebook/ YouTube

Photography: Miles Holder - www.milesholder.com

Words: Kevin Lyster

Styling: A+C Studio

Grooming: Patricia Obaro Odje

FAULT FUTURE: Alexa Goddard

It has been less than a month since Alexa Goddard signed her 5-album record deal with Roc Nation. Having caught the eyes of Jay-Z himself, the pop and R&B singer is going places, fast. She’s already built a solid following, having garnered over 43 million views on YouTube with her covers of songs by everyone from Taylor Swift to Lil Wayne. The lyric video for her debut single ‘Marilyn’ is available on YouTube now, with official release coming later this year.

Shirt: Lazy Oaf

Shirt: Lazy Oaf

 

When you were growing up, who were your biggest influences?

So many! It varied from Bob Marley and UB40 to Tina Turner, the Spice Girls, Sam Cooke, Jay-Z, lots of Hip hop. A bit of everything!

 

How do you process those influences when you’re still growing?

I would hear bits and pieces and take it from there. Maybe a run Whitney would do, or the tone of someone’s voice.

 

Were you always a performer?

The first time I ever sang in public was aged 3, doing karaoke! But I remember I would run off after the performance, crying because I was so nervous. But then I’d want to go back and do it again. When I was about 14 I entered a singing competition and something just changed; I remember walking on stage and feeling that I could do anything.

 

Was superstardom always the dream?

As soon as I finished my GCSEs I committed to music. Even if I had just been a local pub singer it would have been enough, but obviously I managed to get a deal, so it worked out! (laughs)

 

The first time you met Jay-Z you walked straight up to him and introduced yourself, which takes guts! Did you always have that in-built determination?

There was definitely a time, maybe a year before I signed with Roc, when I wasn’t sure it would all happen for me. But I would still have made music, and I would still have been happy.

Dress : David Koma Necklace: MAWI

Dress : David Koma
Necklace: MAWI

How has signing with a label that’s as big as Roc Nation affected your artistry?

Not at all. I was nervous that I was going to be told exactly what to do but they’re completely open to what I think and what I want to say.

 

How do you hope to present yourself in the public arena?

I want young girls to be able to relate to me. Having really started out on YouTube, that’s how people know me- as a normal girl, sitting at home with her fluffy pink headphones, singing. I want an element of that to always exist. If I look at Katy Perry, I think she’s a superstar but she’s still so nice and approachable and real. That’s what I want.

 

Having got your big break on YouTube, how do you think online media has shaped the music industry? Were you always ahead of the curve in that respect?

You know what, I didn’t want to do the YouTube thing to begin with. I had this vision of me having to look into the camera and I thought it would just be so corny! It was my management’s idea and after getting positive feedback I just started putting more up. It was daunting but I’m very glad I went along with it!

 

Having become so successful covering other people’s songs on YouTube, is there an added fear or pressure releasing your original material?

Not a fear as such- I’m actually really excited. Because I love my music so much, and my latest track ‘Marilyn Monroe’ has gone down really well so there’s a pride in that- in putting out my music.

 

Cardigan: Sister By Sibling Top: Sister By Sibling Trousers: Lazy Oaf

Cardigan: Sister By Sibling
Top: Sister By Sibling
Trousers: Lazy Oaf

 

The whole phenomenon of the rabid fanbase has really taken hold of the music industry at the moment, with Little Monsters and Beliebers etc. How do you picture the Alexa Goddard fanbase?

The thing is I don’t even like using the word ‘fans’- it makes me feel a bit funny! I’d rather see them as Twitter followers or just supporters, really. It’s lovely because a lot of them have been following me from the very beginning and I remember them. To see that so many of them are still following, still interested, still supporting is so amazing to me.

 

What are going to be the core themes on the album?

As it’s my first album, I just want people to have fun. There’s a good mixture though. There are pop songs but also ballads with just me and the piano. One in particular actually made me tearful when I first heard it- it’s not a sad song but it has such a beautiful message to it.

Overall, the album is going to be fun, cheeky, and a little bit rebellious but some of the tracks just bring in more emotion and more vulnerability. But mainly it’s just about fun and having a good time! (laughs.)

 

On that note, what is your FAULT?

Chocolate! (laughs)

 

Photography: Miles Holder www.milesholder.com

Writer: Will Ballantyne-Reid

Stylist: a+c Studios 

Makeup: Emma Miles using Mac Cosmetics

Hair Stylist: Natalie Viner