It’s been almost seven years since Example released his debut album in 2007. Since then he has gone on to release twenty-one singles, perform at sell-out concerts across the globe and dominate both the UK Album and Dance music charts alike. FAULT caught up with Example to talk about his recently released album, Live Life Living, and life after music.
FAULT: People can guess the meaning behind the title Live Life Living but, in your own words, can you explain the thinking behind the title?
Example: For me it just means live life to the max but I didn’t want to call the album ‘Live Life To The Max’ either because it sounds like a boyband’s album or an X Factor runner up single. I feel people are always trying to escape either their jobs or maybe a relationship breakdown or financial woes, so people need a to feel good sometimes. I think the music on this album will definitely [help to] do that.
Do you worry that you sing too much to be remembered as a great rapper, and rap too much to be remembered as a great vocalist.
I’ve never thought about that but it’s a good point. I’ve always felt that rapping is really useful when you’re really emotional or really aggressive and upset. For me, I’m in such a happy place that it doesn’t make sense to do rapping. I’ve got a bit of a unique gravelly voice and it’s probably closer to blues – like you said earlier – where it’s more about the character in the voice rather than how good a singer you are. That is where I’ve always felt like my strength lies, and to be honest I’m not bothered about being remembered as a great singer or rapper – I’d rather be remembered as a great entertainer.
Have you done anything different on this album?
The process of writing was the same, what’s changed is the way I’ve produced them. ‘Kids Again’ was just started on guitar and then once we were happy with a guitar demo we go from there. The song originally was just me singing over a guitar but then you chop out words you don’t like and interchange bits and then the guitar became a piano and then a synth and a bass line and then drums. I think when you’ve been working in the music industry as long as me then it’s kind of about time that I should be doing a lot more on the production side of things.
What is your FAULT?
My main FAULT used to just be lying; I used to just compulsively lie and make shit up. I would constantly lie to family, friends, my ex-girlfriend. It took meeting my wife and going to therapy to actually realise I could just be honest. It was almost like “your life is so amazing-why do you have to make shit up!”
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