MAALS watches: Focus interview with founder Andy Sealey

 

MAALS Watches: Andy’s earlier guest post described how he and his brother Bruno set out to start a design-led, affordable watch brand.

Here, FAULT Focus interviews the brand’s co-founder to see what it takes to start a fashion accessory business:

 

MAALs watches co-founder Andrew Sealey

MAALs watches co-founder Andy Sealey

FAULT: What was your primary inspiration for starting MAALS Watches?
MAALs watches co-founder Andy Sealey: We were looking around for new watches and found that the majority of the watches on sale today have the same look, with a few exceptions. Bruno has backed a couple of design-led watches on Kickstarter in the past and we thought, “if they can do it, why can’t we?” This whole journey so far has been both scary and exciting, but I know if we didn’t go for it then we’d be forever wondering. Plus creating the brand and watch has been good fun.

Can you tell us about some of the unique features of the brand?
MAALs watches: We’re a family owned start-up designer and producer and when setting up we agreed that we wanted to be in the affordable area of the market rather than going high-end – that market is already well served – because the affordable market is where we personally sit in when it comes to our own collections. Our collections are paid for through saving and impulse chance finds and we figured there are a lot people like us that want something away from the norm, that looks good, can be a bit of a talking point, but won’t cost a fortune.

We created the design of our first watch, Jump Over The Moon (JOTM), by looking at our own collections and seeing what was missing, in this case a moonphase, and setting out creating something we love to have in our own collections. There are loads of gaps in our collections for instance, we’re missing retrogrades, perpetual calendars, LEDs, something really extravagant like a tourbillon and lots of others. JOTM is just the first in a planned family series of three, so we have plenty of scope when it comes to designs.

MAALs watches

You were both avid timepiece collectors before you launched MAALS but did you have to learn a lot more about the craft of watch-making when you started designing?
MAALs watches: Bruno knows more about mechanicals than I do to be honest, he’s much more into the intricacies than I am. For Jump Over The Moon, the design came first then we worried about how it would work! Not the most efficient way of doing things but it meant we had some absolutely wild ideas. Some were just too complicated, but have elements we can take and use in future designs, but the process of just designing whatever was in our heads was great. For the next watch in the series we’re going to choose the function first so that’s set, then free design again.

What/who were the main influences behind Jump Over the Moon – if any?
MAALs watches: 70’s jump hour watches such as those from Damas and Lasser, have had an influence for sure, their use of softer rounded edges rather than the more current sharper edged look has been pulled through into our design, as well as the domed dial and screen. The red of the Italian sports cars was the influence for the red second hand on the brushed steel version, and a mirror frame from an interior designer friend on mine gave us the idea for the sunburst dials.

You decided to work with British artist Okse for the distinctive casebacks on Jump Over The Moon. What drew you to his work, in particular?
MAALs watches: He was at an art gallery exhibition that I was attending, showing some of his comic and super hero artwork, I really wanted his Batman piece, we got talking and went from there. His artwork is excellent and fun which appealed. We wanted the back of the watch to be as eye catching and interesting as the front and bring of a ‘wow factor’ to the back of the watch and Okse delivered in spades.

We’ve agreed that we want him to create new caseback artwork for next two watches in the series too. No idea what he’ll create yet, whatever he does make though it’ll be based on the name we give to the watch.

Is there anything that you think is of particular importance to a beautiful, functional timepiece that a lot of watch designers don’t consider/don’t include in their final products?
MAALs watches: Not sure, really – I’m by no means an expert. Anyone that designs/makes watches or anything does it because they find it fun and enjoy it (well I hope they do anyway), so I hope designers remember to put something of that ‘personality’ for want of a better word in to their designs. Mr Jones is an example of a brand that just seems to be having the time of their lives making crazy timepieces and good on them.

MAALs watches

It’s early days yet but what has been the greatest success story for MAALS so far?
MAALs watches: That’s easy, the reaction to the design when we showed it for the first time and the independent reviews we’ve had so far without a doubt. Sending something you’ve spent time, money, heart and soul in to designing and making, to publications that review watches day-in-day out, is probably the most nerve wracking thing we’ve done so far. We knew they’d rate us on what they had in hand and we could only hope they liked it, if they didn’t then there’d be little to nothing we could do about it and it would’ve been a serious blow to our credibility and our confidence to be honest. Thankfully the reviews have been positive and hopefully it’ll give people confidence in us, our brand and what we’ve created.

And what’s been the greatest challenge that you’ve faced to date?
MAALs watches: Making a design that actually worked. Think kid in a sweet shop and that was us on our first go. Hardened ceramics, precious and semi-precious metals, tourbillon movements looked amazing, but they all spectacularly failed our own and the ODM’s [Ed: original design manufacturer’s] affordability feasibility test, so we stopped, took stock and went back to the start.

MAALs watches

What are you currently working on?
MAALs watches: At the moment we’re concentrating on the launch of Jump Over The Moon on Indiegogo, as that’ll provide the funding and springboard we need to create more watches and push on. We’ve also got advanced designs for a ladies version, carrying over all the same design elements and movement of the current models with the case, dial, second hand, strap and even the mins and hours discs colours being discussed. We’ve set up a small focus group of women to advise us on the design.

What are your plans to expand the line? Where do you go from here?
MAALs watches: After the ladies version it’s on with the next watch in the series which will be a new design, with elements from JOTM so it’s part of the family. We’ve got it down to a choice of 3 movements, but I’m not going to give any spoilers away I’m afraid, you’ll just have to keep an eye on us to see what comes next!

MAALs watches

For more information on MAALS, visit their website:

MAALS.co.uk

~

Follow MAALS watches on Facebook | Instagram |

Follow MAALS watches co-founder, Andy Sealey, on Twitter

Gabriel Kane Day Lewis Photoshoot and Interview with FAULT Magazine Preview

 

 

 

 

Art Direction & Photography: Leonardo De Angelis & Eric Francis Silverberg 

Stylist: Marc Anthony George 

Groomer: Roberto Morelli

Stylist Assistant: Evan Grotevant

Location SplashLight Studios NYC

 

 

Words: Carolyn Okomo

 

While music appears to be the emerging pop crooner’s chosen love, the Day Lewis hasn’t cast off the idea of trading a microphone for a script, though he admits he still has much to learn about the artform.

 

“I have, and I do want to act. It just has to be right. The right director, the right cast, the right screenplay.  I want to be in something noteworthy” he says. “But before I just throw myself into acting I want to take classes and learn. I feel it’s important for all artists to go through a certain learning process, regardless of talent.”

 

Day Lewis recently spoke with FAULT about his influences, regret, bullies, and forging his own unique brand of celebrity.

 

How did you discover your passion for music?

 

I wouldn’t say that I discovered music. It was a gradual thing, and it’s definitely been ingrained in me for as far back as I can remember. I’ve just always loved everything about music, and as I got older I started showing a pretty natural interest in the hands on aspect of music, and picked up the piano and guitar.

 

The first song I wrote was for my babysitter Kelly. I was five,  I think. The song was called “Pretty”, and it was basically me singing the word “pretty” over and over again to the tune of “Twinkle twinkle little star”. Wrote my first “original” song when I was eleven or twelve. I’ve been writing songs since.

 

 

Who are some artist you’d like to work with?

 

It’s hard to pinpoint, the youth is crushing pop at the moment. So many new faces, and insane amounts of talent. Everyone’s doing their thing and it’s really cool. I’d like to work with James Bay, his vibe is really what I’m about at the moment. Ed Sheeran would obviously be a dream collaboration. He just writes the most incredible songs.

 

You’ve written off your hip hop-influenced video, ‘Green Aura,’ as a misrepresentation of you as an artist. Do you feel the same way about it? How do you think you’ve grown, and what do you feel you’ve learned, since making that video — good and bad?

 

Green Auras. I used to always avoid questions about the viral music video I made when I was eighteen because it was still somewhat of a fresh wound, if you will. But now that I’ve been able to distance myself and completely come to terms with all the shade the internet threw at me back then, and look on it with some perspective from life experiences I’ve had since then.

 

I don’t really have anything I regret. If anything it was a valuable lesson and I learned it early on. The internet us a playground for bullies. In the track for that video, I made my biggest mistake by opening up about some real personal issues I hadn’t addressed back then, and people were just flat out mean about it. I was young and didn’t think the video would ever get the attention it did. I don’t care anymore, it blew over and it’s in the past now.

 

 

How did growing up in NYC influence you as an artist?

 

NYC has been just as good for my creativity, as its been stifling. What I love about the city is it’s constant flow of energy, the diversity. There’s always something to do and people to meet.  It feels so familiar to me. There’s something about the city that makes me feel on top of the world. That feeling of being unstoppable with infinite possibilities. It becomes energy that can be processed creatively. But I had to take a break from New York, it was wearing me out. I’ll be back soon.

 

What is your FAULT?

 

Hopeless romance.

 

‘OCHSENKNECHT’ Exclusive Fashion Editorial Chris Haimerl’s FAULT

 

Photo: Chris Haimerl 

Styling: Birgit Anja 

H&M: Klara Stark 

Model: Cheyenne Ochsenknecht 

Clothing: ONIMOS 

Cars & Fashion LAFW Runway Event feat. Escada and Porsche Design

The glitterati of California’s City of Angels recently appeared in droves to witness the intersection of high-fashion and high-octane automobiles at Los Angeles Fashion Week’s Cars & Fashion runway event on Aug. 3: a prelude to the highly-anticipated, five-day LAFW 2019 event this coming fall.

Appropriately hosted at the Petersen Automotive Museum, Cars & Fashion featured presentations from two of the world’s most iconic luxury brands, Escada and Porche Design.

German-bred powerhouses Escada and Porche Designs audaciously emerged in the 1970s as innovators in apparel and industrial design. Escada’s 1978 debut collection, Escada & Sporty Elegance, helped to define the glamorous-yet-bold and wholly feminine aesthetic of the Escada woman through four decades. Just six years prior in 1972, Ferdinand Alexander Porche founded his namesake brand with an ethos that emphasized an uncompromised commitment to sleek, high-quality luxury goods with little regard to costs of production, and shifted Porche design focus beyond automobiles.

FAULT Magazine was on location at Cars & Fashion for a sneak peak of what sartorial devotees of both fashion houses can expect at LAFW SS19 this October: an event that will showcase the latest frocks by designers and brands from around the world.

ESCADA SS19

ESCADA SS19

ESCADA SS19

ESCADA SS19

ESCADA SS19

Porche Design SS19

Porche Design SS19

Porche Design SS19

LAFW’s Cars & Fashion 2018

LAFW’s Cars & Fashion 2018

SYLVIAN HYDE : NYFW INTERVIEW

 

Sylvian Hyde is the newly favorable and elevated neoclassical menswear brand to crave and desire. Birthed just last year of October 2017, Belize born Sylvian Hyde has introduced a new conversation to menswear titled with unswerving fearless confidence. A striking debut in summer’s heat, making everyone melt at every thread, much is to be expected from this evolving brand. An exuberant color palette seasoned with spark and spice and just to our explorative delights. We caught up for a little bit of chatter to learn some more about this engaging enterprise. 

FAULT: Who is Sylvian Hyde? As you are a very young brand, born just last year yes? How did it come about?

Sylvian Hyde: So yeah, I’m Sylvian Hyde, 25 years old, originally from Belize, migrated to the states in 2014. Yes, so I’ve lived there the majority of my life but I relocated here in December 2014 for political asylum. Um yea, so the brand started, like you said, last year in October. Really I just had a bunch of sketches and I always said one day I want to have my own line and then being friends with Jabari; I knew his interest in fashion, the administrative business side, and he had also interned for fashion week twice; so he shared stories with me. So one day we’re like let’s just stop talking about it – he has the business side, I have the design side, so we just started and once the ball started to roll and we saw our samples being made, and were like “Woah this really is a reality” and then every day it just got more serious and more serious till where we are today. 

How long have you been sketching? When did it start?

Sylvian Hyde: I’ve been drawing from when I was a kid. It’s like architecture, automotive design, it’s fashion. It wasn’t until I came to the states, that I really chose fashion. I really thought, growing up I would have done architecture, because where I was in Belize, a career in fashion or starting your own brand there, it’s like, “Ya you can do it but you’re not going to have the success rate to make a living off of it.” So it wasn’t until I got here I was like, “Wow, I’m living here in New York City, the fashion capital of the world. It’s possible.”

Where does your name come from? It’s so interesting and regal. Is there a backstory to it?

Sylvian Hyde: It’s the name my mom had. Interesting back story, so I changed my first name recently to Sylvian. My first name originally is Terrell which is the name my dad gave me from his best friend, and I changed it because I – it’s a whole long back story into my family background, but when I relocated here, starting over, a fresh start, I decided to take the name my mom wanted for me. I was the first child for both parents, so normally the guy gets to name his son. 

What would you say are your greatest influences for your designs and your day to day? Does Belize have an influence?

Sylvian Hyde: I feel the biggest influence coming from Belize is the depravation – the lack of opportunity. Now that I have the opportunity, it makes me want to work harder and appreciate the opportunity. In terms of influences for me my biggest is when I watch the red carpet events. When I see these distinguished men, looking like the help, I just wish men would make more fashion statements. That is my angle to make great fashion statements with men on the red carpet. Starting where I am at now, it’s to try to have guys evolve their style on a day to day basis. 

What sets Sylvian Hyde apart from other menswear designers?

Sylvian Hyde: I definitely say more use of untraditional menswear fabrics, and just doing things out of the box. For example, recently we just did some tailored suits out of athletic mesh. From the onset of designing I just really try to put my mind into the mind-frame to try to do something original. So I don’t pay attention to trends. I just do what I feel comes to me natural and is original. 

Does Sylvian Hyde function as a unisex brand?

Sylvian Hyde: When we started we didn’t think of ourselves or aspire to be a unisex brand, but however the women who have attended our shows and have seen our clothes have expressed interest and said, “Oh I would wear that.” So that definitely opened up our eyes to that possibility and it’s one that we are happy to entertain and foster. 

When and will you start thinking about venturing into a womenswear or swimwear brand?

Sylvian Hyde: I’d like to have my first womenswear collection by 2020. That’s kind of the goal. 

Aside from womenswear and considering how far and fast you have come, what other directions do you see the brand going? What else would you like to branch into with Sylvian Hyde?

Sylvian Hyde: 10 years plus I really see us becoming a real lifestyle brand. As I said I have interest in architecture, all different facets of design. I mean going way farther than interior design I mean actual architecture itself. Having a real designer home. With just details, details, details. If I could collaborate with an automator that way Victoria Beckham did with Landrover; she designed the interior for the Land Rover Range Rover Evoque. That type of stuff I would love to see the brand to do in the future. 

In another year, where are you looking to be, considering how fast you have moved in less than one year?

Sylvian Hyde: I think headed in the direction where I hope for it to go, which is guys just being a little more free and expressive with their style and not as limiting. For me I hope my influence is – I admire that the industry allows women to have clothing that flatters their body. I want guys to be able to have that same opportunity without it having any type of labels or stereotype. I’d like to see menswear make that jump. And society also to make that jump. 

If you could live in any other time, period and place, where would that be and why?

Sylvian Hyde: I would like to live in the future. Because hopefully in the future, I would be that much closer to realizing my vision and just enjoying the progression of society. 

What is your FAULT?

Sylvian Hyde: My fault is I could learn to be a little more patient. To just trust the process of things. But I also feel, let me try to clarify…I feel that with my impatience, I don’t like hearing no and I don’t like limitations and I see how that has helped us to achieve so much in such a short space of time. But I need to work on knowing and identifying, the little things that you  know, some things you are supposed to put some brakes on or just let it go. I guess choose battles better I guess. Choose projects better I guess and just let it get wrought out. 

Words + Interview: Chaunielle Brown | Images: Jennifer Laurantius 

SWONNE : MFW SS19 HIGHLIGHTS

Katie Golinczak is the new menswear talent to watch. After having solid exposure working for Ralph Lauren, John Varvatos, Levi’s, to name a few, Katie launched her debut collection for Swonne at NYFW Men S/S 2019. Her first collection is inspired by Mod Rockers of the 60s, and consisted of a seasonless denim collection, t-shirts, biker jackets, parkas with tailoring details. Her SW1 parka, which is one of her (and our) favorite piece, is designed, constructed and hand painted in Brooklyn, NY. Swonne’s debut collection definitely lived up to our expectations and we look forward to see what it has to offer next season!

Katie Golinczak, Designer of SWONNE

Words + Images: Jennifer Laurantius Art Design/Layout: Chaunielle Brown

 

ALESSANDRO TRINCONE | MFW SS19 | HIGHLIGHTS

A modern day set whimsical romance orchestrated for pleasures play. Menswear reimagined for a possible futuristic walking strut of design, fantasy and exploration. A carefree confidence floating on air with ruffles, waves, tiers of tulle and femme delights. With imagination and disco discovery we’re presented with stapled stamped pieces of a light plush blush palette and marshmallow. Recollections of Viktor & Rolf echoed with ease; alas a fearless collection with no boundaries or limits. Ingenious strolling works of art and visionary obsessions. Tinsel streams of silver, metallics, glitters, gloves and knee highs, leaving mouths ajar for the elements of surprise. Alessandro Trincone has us kept in an excess of life’s secret garden.

Words by: Chaunielle Brown | Photographer: Jay Blum

Picnic at Hanging Rock

Self Portrait (@mrselfportrait) lace dress via The Real Real (@therealreal)
Asos (@asos) black patent leather buckled flats

 

Self Portrait (@mrselfportrait) lace dress via The Real Real (@therealreal)
Asos (@asos) black patent leather buckled flats

 

Self Portrait (@mrselfportrait) lace dress via The Real Real (@therealreal)
Asos (@asos) black patent leather buckled flats

 

Asos (@asos) white satin dress
Asos (@asos) black patent leather buckled flats
Hat is stylist’s own

 

Asos (@asos) white satin dress
Asos (@asos) black patent leather buckled flats
Hat is stylist’s own

 

Asos (@asos) white satin dress
Asos (@asos) black patent leather buckled flats
Hat is stylist’s own

 

Asos (@asos) white satin dress
Asos (@asos) black patent leather buckled flats
Hat is stylist’s own

 

Elliatt (@elliatt) floral embroidered dress via Asos (@asos)
Jeffrey Campbell (@jeffreycampbell) boots
Asos (@asos) black wasit belt

 

Elliatt (@elliatt) floral embroidered dress via Asos (@asos)
Jeffrey Campbell (@jeffreycampbell) boots
Asos (@asos) black wasit belt

 

Elliatt (@elliatt) floral embroidered dress via Asos (@asos)
Jeffrey Campbell (@jeffreycampbell) boots
Asos (@asos) black wasit belt

 

Roksanda (@roksandailincic) dress via The Real Real (@therealreal)
Jeffrey Campbell (@jeffreycampbell) boots

 

Roksanda (@roksandailincic) dress via The Real Real (@therealreal)
Jeffrey Campbell (@jeffreycampbell) boots

 

Roksanda (@roksandailincic) dress via The Real Real (@therealreal)
Jeffrey Campbell (@jeffreycampbell) boots

Photographer: Caroline Lawlesswww.carolinelawless.com
Model: Lucy Rexrode
Stylist: Melissa de Leon