Will the Concept of the Purely Digital Artist Soon Become a Reality?

It is a bit odd to pair the terms “e-commerce” and “musical talent” together. In fact, they might appear to be polar opposites. It is therefore a bit surprising to learn that numerous artists have become actively involved within the world of retail sales and e-commerce solutions. This brings up an important question. Will we ever witness a day when the popularity of a musician is based solely upon his or her digital presence? Let’s take a quick look at some predictions that could very well come to pass in the not-so-distant future.

Reality Check: The Online Artistic Edge

The gap between the digital domain and our physical existence has been narrowing during the past few years. Artificial intelligence, augmented reality, virtual reality, and automated chatbots are transforming the ways in which we interact with most websites. Why should this be any different when referring to the music industry?

Artists fully appreciate the fact that their online audience will have a massive impact upon critical recognition and overall success. This is clearly evident when we look at the number of Instagram and Twitter followers the top-rated celebrities boast. We are already starting to witness some well-known names embrace their digital presence. Kylie Minogue is a shining example (1). Not only is her website involved with tours and similar promotions, but visitors can purchase her latest albums as well as other fan-based products. This is a perfect example of an artist who has learned to leverage the power of online e-commerce.

Pairing Technological Innovation with Raw Talent

One of the main stumbling blocks which artists will still have to face is knowing what technology can be used to best promote their talents. It is already a foregone conclusion that international celebrities and major stars possess a team of technical experts, but what about up-and-coming songwriters? Could this be the generation which fully enters into the digital domain? Some experts will argue that this reality might not be as far off as we are led to believe.

User-friendly e-commerce solutions such as Shopify Plus have been configured in such a way as to be easily integrated into an existing marketing campaign. More than 3,600 businesses have already embraced this methodology and these figures are likely to increase. Artists will not be forced to spend hours in front of as computer while developing the sales and marketing facets of their online presence. Such methods can be implemented within a short period of time and they can be customised to reflect the unique flavour of the portal in question.

So, is the notion of the fully digital artist soon to become a reality? While there is no doubt that their online presence will dramatically influence album sales and followers, we should still recall that this environment can never be replaced by more tangible experiences such as a live concert. It is more likely that we will witness a further blending of these two worlds; great news for artists and fans alike.


The Watches that the Most Powerful People in the Music Industry are Wearing

Some of the most influential people in the world work in the music industry. Whether they’re a well-known artist performing on stage or a producer working behind the scenes, their impact on pop culture, in general, is immense. Bringing in huge paychecks, many of these performers have been spotted wearing some pretty impressive timepieces on their wrist. Below are just a few of the most notable watch sightings of powerful people in the music industry.

Max Martin

Many people might not recognize the name Max Martin, as this Swedish producer is notoriously private. However, he is one of the most influential people on our list, having written more Billboard #1 singles than almost anyone in the industry. His very first #1 song was Britney Spears’ “…Baby One More Time”, after which the writer has been responsible for 20 more top hits. While he isn’t spotted with a watch on his wrist very often, Max Martin was recently photographed wearing an Everose Yacht-Master reference 116655 on an Oysterflex bracelet, a choice that seems to complement his style very well.


Jay-Z has a reported net worth of over $800 million and has been topping the charts for decades. To say that he has been influential in the music industry is an understatement. With such a massive amount of success, it comes as no surprise that the Hip-Hop mogul boats a pretty impressive watch collection, including everything from Vacheron Constantin and Audemars Piguet to Hublot. Recently, Jay-Z has been photographed wearing several Rolex pieces, including a yellow gold Sky-Dweller reference 326938, the widely sought-after Daytona reference 116500, and a platinum Day-Date reference 228206.

Justin Timberlake

The “I Can’t Stop the Feeling” singer rose to fame in the 1990’s alongside the group NSYNC. Since those days, his solo career has taken off, making him a fixture of the music industry. When it comes to his wardrobe, Justin Timberlake appears to be a one watch kind of guy, sporting mostly a gold 40mm Day-Date reference 228238 on a five-piece link Jubilee bracelet. Classy yet bold, this timepiece seems like a perfect choice for someone as influential in the music industry as Justin Timberlake.

DJ Khaled

It’s no secret that DJ Khaled has an impressive watch collection. It’s even reported that the successful DJ recently purchased a $34,000 diamond Rolex for his young son. He’s made headlines in the past for sporting diamond encrusted timepieces on his wrist, such as a Patek Philippe Nautilus worth nearly $300,000. It appears, however, that the DJ has a preference for the Rolex Day-Date, wearing everything from a gold and diamond variation to the most recent addition to his collection, a special edition platinum Day-Date with an icy blue Arabic dial.

More Than Fashion: A Guide to Buying the Best Wristwatches

Despite our smartphones being able to tell time, we still wear wristwatches on a regular basis for different reasons. A watch does more than tell the time. The best timepieces are actually works of art; they are beautiful to look at and they often say a lot about who we are as a person. You can tell a lot about a person from the watch he or she wears.
Watches go even beyond being a fashion accessory. The best Swiss watches are valuable, exquisite, and functional at the same time. They get passed down from generation to generation simply because they are immensely reliable.
Buying the best wristwatch is an investment in many ways, and it can be a big investment indeed, which is why doing your homework and thinking your purchase decision through are necessary. Even better, you now have more options to choose from, both from brands with a lot of history and new players trying to disrupt the watchmaking industry. Before you set out on a search for the right timepiece, here are some of the things you need to know.

Start with a Budget

Just like other big purchases, you need to have a clear budget in mind before setting out on a search for a good timepiece to buy. A budget will help you limit your search. It allows you to set your search parameters for watches in a certain price range or criteria, such as ‘Swiss automatic watches under $500’ etc., so you always end up with options that are well within your budget.
It is not a secret that the best Swiss watches are relatively expensive, at least when compared with timepieces from Japanese or US-based brands. Swiss watchmakers have a long history of incredible quality and craftmanship, and you can’t really put a price on those traits.
That said, there is nothing wrong with going for watches from Japanese or US brands. Brands like Casio and Seiko are also notoriously reliable, plus they pay closer attention to details. This means you can have a budget of around $100 and still end up with a quality watch to wear.

Decide on a Style

The next thing to decide on is a style. Watches come in different styles, and each of them has unique traits to admire. For starters, you can decide whether you want an analog or a digital watch. The former is the way to go if you want that high-quality craftmanship and gorgeous designs of Swiss watchmakers.
A dive watch or diver’s watch is a style that is becoming more popular in recent years. You can recognize a dive watch from the big, rotating bezel used to keep track of elapsed time when diving. The watch also features a running second hand with lume on either the tip or the tail.
A dress watch is usually subtler and more elegant. Dress watches tend to be simpler yet incredibly detailed. Swiss-made dress watches can be very thin too; in fact, one of the marks of an expensive, well-made dress watch is its thinness.
A pilot’s watch or aviator watch is also a style of watches that is growing in popularity. Aviator watches are designed to be very tough and easy to read. You’ll normally see bigger dials and clear, often colored hands as part of the best aviator watches on the market.
A field watch or a military watch, on the other hand, has more elements on the watch face. Aside from the usual 1-to-12 dials, military watches also display the 13-to-24 marks, either around the outer bezel or inside the watch face itself.
Last but certainly not least, we have luxury watches; watches designed for the purpose of showing elegance. They come in different sizes and styles, but some signature traits remain the same. Luxury watches often use expensive materials – diamonds or carbon composite are quite commonly used.

A Swiss-Made Piece

We’re back to talking about Swiss watches. There are reasons why you want to pick up a Swiss-made watch, especially if you have the budget for one. The automatic mechanism of Swiss watches is incredibly durable, very refined, and will last a lifetime with minimum maintenance. Swiss watches are also well-designed, and they have a long heritage of quality time pieces to support them.
Here’s another reason why aiming for a Swiss-made timepiece is worth considering – they are not as expensive as you think. Many Swiss watchmakers now release pieces designed for those who want to get into horology. Tissot, for example, released the Visodate series – a series that pays tribute to Tissot’s long history in watchmaking – to be very affordable.
You also have brands like Liv Watches disrupting the market with its new approach on watchmaking. Liv Watches in particular is shaking up the industry by connecting directly with customers. This means the company can break the status quo by offering quality timepieces at reasonable prices, all whilst cutting the middlemen and breaking some norms along the way. In return, you get the same level of quality and the joy of owning a Swiss-made timepiece.

Stick with Originals

Forget about buying copies or knock-off watches. As good as they may be, they are never a match for the original. Buying original timepieces is the only way to go, especially if you are seeing the purchase as an investment.
Fake watches can be very tempting indeed. After all, they look almost the same as the original and work nearly as well, and they cost only a fraction of what the original would cost. As tempting as that may sound, spending that little extra money to get the original timepiece will always result in better long-term gain.
Original watches can be serviced. They also require minimal maintenance and will run properly for years. Another thing that separates original timepieces and their counterfeits is accuracy. Original Swiss-made watches are incredibly accurate down to +/- 2 seconds a month on the finest pieces.
Don’t even begin to think about resale value. The value of counterfeit watches drops as soon as you buy one. The value of original watches, especially vintage pieces and watches with a large following, could increase over time.

Making the Purchase

One last thing you need to know about buying watches is the importance of buying from the right supplier. There are a lot of retailers and stores that sell watches from different brands and watchmakers, but not all of them are equal.
Buying from a reputable retailer is always the way to go. You don’t have to worry about the watches not being delivered safely. On top of that, you also get good aftersales service with every purchase you make. You can easily contact the retailer should you run into issues with your watch.
In the case of certain brands such as Liv Watches, you buy from the brand directly. This is even better in many ways. You don’t have to go through middlemen at all, so you can expect the absolute best price when making that purchase.
The brand also offers warranty of every purchase you make, and you can ask for customer service from the manufacturer – the watchmaker – directly. Combined, these advantages make dealing with watchmakers that engages customers directly a huge plus.
So, are you ready to buy your own watch? With the insights and tips that you can find in this article, choosing the right watch to buy and making the investment on a quality timepiece are both very easy to do.

MAALS watches: Focus interview with founder Andy Sealey


MAALS Watches: Andy’s earlier guest post described how he and his brother Bruno set out to start a design-led, affordable watch brand.

Here, FAULT Focus interviews the brand’s co-founder to see what it takes to start a fashion accessory business:


MAALs watches co-founder Andrew Sealey

MAALs watches co-founder Andy Sealey

FAULT: What was your primary inspiration for starting MAALS Watches?
MAALs watches co-founder Andy Sealey: We were looking around for new watches and found that the majority of the watches on sale today have the same look, with a few exceptions. Bruno has backed a couple of design-led watches on Kickstarter in the past and we thought, “if they can do it, why can’t we?” This whole journey so far has been both scary and exciting, but I know if we didn’t go for it then we’d be forever wondering. Plus creating the brand and watch has been good fun.

Can you tell us about some of the unique features of the brand?
MAALs watches: We’re a family owned start-up designer and producer and when setting up we agreed that we wanted to be in the affordable area of the market rather than going high-end – that market is already well served – because the affordable market is where we personally sit in when it comes to our own collections. Our collections are paid for through saving and impulse chance finds and we figured there are a lot people like us that want something away from the norm, that looks good, can be a bit of a talking point, but won’t cost a fortune.

We created the design of our first watch, Jump Over The Moon (JOTM), by looking at our own collections and seeing what was missing, in this case a moonphase, and setting out creating something we love to have in our own collections. There are loads of gaps in our collections for instance, we’re missing retrogrades, perpetual calendars, LEDs, something really extravagant like a tourbillon and lots of others. JOTM is just the first in a planned family series of three, so we have plenty of scope when it comes to designs.

MAALs watches

You were both avid timepiece collectors before you launched MAALS but did you have to learn a lot more about the craft of watch-making when you started designing?
MAALs watches: Bruno knows more about mechanicals than I do to be honest, he’s much more into the intricacies than I am. For Jump Over The Moon, the design came first then we worried about how it would work! Not the most efficient way of doing things but it meant we had some absolutely wild ideas. Some were just too complicated, but have elements we can take and use in future designs, but the process of just designing whatever was in our heads was great. For the next watch in the series we’re going to choose the function first so that’s set, then free design again.

What/who were the main influences behind Jump Over the Moon – if any?
MAALs watches: 70’s jump hour watches such as those from Damas and Lasser, have had an influence for sure, their use of softer rounded edges rather than the more current sharper edged look has been pulled through into our design, as well as the domed dial and screen. The red of the Italian sports cars was the influence for the red second hand on the brushed steel version, and a mirror frame from an interior designer friend on mine gave us the idea for the sunburst dials.

You decided to work with British artist Okse for the distinctive casebacks on Jump Over The Moon. What drew you to his work, in particular?
MAALs watches: He was at an art gallery exhibition that I was attending, showing some of his comic and super hero artwork, I really wanted his Batman piece, we got talking and went from there. His artwork is excellent and fun which appealed. We wanted the back of the watch to be as eye catching and interesting as the front and bring of a ‘wow factor’ to the back of the watch and Okse delivered in spades.

We’ve agreed that we want him to create new caseback artwork for next two watches in the series too. No idea what he’ll create yet, whatever he does make though it’ll be based on the name we give to the watch.

Is there anything that you think is of particular importance to a beautiful, functional timepiece that a lot of watch designers don’t consider/don’t include in their final products?
MAALs watches: Not sure, really – I’m by no means an expert. Anyone that designs/makes watches or anything does it because they find it fun and enjoy it (well I hope they do anyway), so I hope designers remember to put something of that ‘personality’ for want of a better word in to their designs. Mr Jones is an example of a brand that just seems to be having the time of their lives making crazy timepieces and good on them.

MAALs watches

It’s early days yet but what has been the greatest success story for MAALS so far?
MAALs watches: That’s easy, the reaction to the design when we showed it for the first time and the independent reviews we’ve had so far without a doubt. Sending something you’ve spent time, money, heart and soul in to designing and making, to publications that review watches day-in-day out, is probably the most nerve wracking thing we’ve done so far. We knew they’d rate us on what they had in hand and we could only hope they liked it, if they didn’t then there’d be little to nothing we could do about it and it would’ve been a serious blow to our credibility and our confidence to be honest. Thankfully the reviews have been positive and hopefully it’ll give people confidence in us, our brand and what we’ve created.

And what’s been the greatest challenge that you’ve faced to date?
MAALs watches: Making a design that actually worked. Think kid in a sweet shop and that was us on our first go. Hardened ceramics, precious and semi-precious metals, tourbillon movements looked amazing, but they all spectacularly failed our own and the ODM’s [Ed: original design manufacturer’s] affordability feasibility test, so we stopped, took stock and went back to the start.

MAALs watches

What are you currently working on?
MAALs watches: At the moment we’re concentrating on the launch of Jump Over The Moon on Indiegogo, as that’ll provide the funding and springboard we need to create more watches and push on. We’ve also got advanced designs for a ladies version, carrying over all the same design elements and movement of the current models with the case, dial, second hand, strap and even the mins and hours discs colours being discussed. We’ve set up a small focus group of women to advise us on the design.

What are your plans to expand the line? Where do you go from here?
MAALs watches: After the ladies version it’s on with the next watch in the series which will be a new design, with elements from JOTM so it’s part of the family. We’ve got it down to a choice of 3 movements, but I’m not going to give any spoilers away I’m afraid, you’ll just have to keep an eye on us to see what comes next!

MAALs watches

For more information on MAALS, visit their website:



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How to Dress for Success for Any Occasion

More than 150,000 people recently signed a petition in support of Westminster receptionist, Nicola Thorpe when she was sent home from work after refusing to wear high heels. As a result, parliament was forced to investigate sexist work dress codes and subsequently called for a review of equality legislation in the workplace. Dress codes are everywhere in modern society and the boundaries are continually changing in step with our values and fashion. After all, we don’t dress in the same way today as we did fifty, or even twenty years ago and our social or work fashion etiquette has evolved accordingly. Whether you’re wondering what to wear as a recent graduate or how to adhere to a dress code for a social event, then check out this guide to help you make sense of the most common dress code terms.

When to dress smart casual

While there are no hard and fast rules to dressing in a smart casual way, it is possible to adapt your wardrobe easily to fit in with the required look according to the event you’re going to. You wouldn’t, for example, turn up one evening to play at a casino wearing jeans and a t-shirt. Instead you might wear clothes that reflect classic and contemporary styles which are more appropriate for your image at a casino. This could include a cocktail dress for women or straight leg trousers with a buttoned-up shirt or polo for a man. If you’re in any doubt, ring the venue beforehand to clarify what’s acceptable to wear for the occasion.

When to wear business casual

The mix of these two contradictory words makes this definition quite possibly one of the most confusing to follow. The combination of ‘business’ which implies professionalism and ‘casual’ which suggests relaxed, means that the dress code in an office can vary considerably according to the work industry, location and even age group. Given that business attire has significantly changed over the years, the shift in wearing appropriate clothing has been more difficult to define. For women, consider a dress or skirt which sits past the knee, or smart trousers with an understated blouse. Men should wear tailored trousers with a collared shirt, preferably with a belt. The look should not be overly formal but yet be polished with a relaxed feel.

When to be a casual dresser

The casual or informal dress code can suggest an open invitation to wear what you feel most comfortable in but still reflects your style and personality. One of the most important things to consider is to wear your clothes with confidence as studies have shown that clothing affects our self esteem in different situations. It may be that jeans and t-shirt with some low key accessories will suffice at most informal events. While, casual implies that anything goes, it does not usually mean you can turn up wearing a tracksuit and trainers so think carefully how casual you are expected to be before your arrival.

If you’re still in doubt over what to wear make sure you do your research first either by speaking to the venue beforehand, or asking a friend for advice. The last thing you want to do is to turn up wearing clothes which are inappropriate to the occasion!

5 Tips That Will Make Shopping for Your Prom Dress a Lot Easier

The high-school prom is a special occasion that only comes around once in a girl’s life and there is no denying the obvious sense of thrill and excitement that almost everybody feels as the day of the dance approaches. Shopping for a prom dress however, can become quite stressful and tedious pretty fast if you don’t exactly have a plan. There is no shortage of collections for prom dresses 2019 in the shops, which doesn’t make the job any easier either! To help make the hunt for that perfect dress easier, here are five tips that should come in very handy.

The Key is in Preparation

Preparation is essential before you start shopping for a prom dress, and it consists of taking two primary decisions.

Firstly, you need to decide what your budget is for the dress and be serious about it. Set a max limit and stick to it because the sales people will likely try to sell you something more expensive than what you were originally looking for. While there are no pushy sales personnel online, don’t let the lure of discounts stray you away from your budget. If you like something a lot, it’s okay to raise your budget by a tiny bit (depending on your financial situation of course), but don’t go too overboard with that leniency.

Secondly, you need to decide on a color even before you leave home or go online for shopping. Confusing as shopping for a prom dress is, limiting your color choice will actually make it a lot easier. It doesn’t have to be just one color, but don’t include too many or it would defeat the point.

Bring Your Shoes

You are not going to go to this dance again, so it is only sensible to make everything as perfect as possible. Therefore, if you are going offline for the shopping, bring your prom shoes with you to check if they go with the dress that you will be buying. The extra height of the heel will also affect the length of the dress so always try a dress on with shoes. Bring more than a pair or two to experiment while you are at it. If you have not bought your shoes yet, it’s always a better idea to buy your shoes after you have chosen the dress rather than doing it the other way around.

Trust a Brand

Fashion isn’t limited to famous brands only, and a lot of the most popular fashion houses were unknown names too at some point. That being said, there is a sense of authenticity, reliability and quality that comes only with branded clothing. You should c out the 2019 Jovani Prom Collection to know what we are talking about, because they stand as perfect testaments to all those facts. The prom dresses 2019 collection by Jovani is pretty huge, but you can filter the results by style, color and body type to get a more refined set of options.

Be Sure or Be Safe

There will be pictures taken at the occasion that will stay with you for years to come, so the rule of thumb here is “be sure or be safe.” This doesn’t mean you shouldn’t experiment a bit, but before you actually make the purchase, be sure that you not only like the way the dress looks, but also that you like the way it will look on you.

If this confused you and you end up staying confused during the actual shopping too, play it safe and go with something that you know will work on your body type and skin complexion. You would be surprised at how much better you look when you are actually feeling comfortable in an attire. Wear something that makes you feel liberated and more like yourself, rather than something that looks like you are only trying to be edgy for the sake of it. On the other hand, if that means you need to break out of your mold at the prom with a type of dress that you have never tried on in public before, let it be so.

Don’t Ignore the Neckline

The neckline can play a big role in how you end up looking in that prom dress, not to mention, the dress’s neckline will also determine the kind of jewelry you will be wearing. For example, a teardrop necklace would look lovely with a sweetheart, while a drop earring would go pretty nicely with a high neck.

The dress is a major part of the prom and there’s no denying that fact, but it isn’t the only thing this dance is about. Even more than the dress, it’s about having a great night and as long as you concentrate most of your time and energy on that, you will look good in whatever it is that you ultimately end up choosing. Nevertheless, keep the tips in mind just to be sure!

How to Build a Strong Portfolio as a Fashion Designer

The interviews we’ve had with top fashion designers, as well as features posted about designer labels and their collections, should give you glimpses of just how exciting the fashion industry can be. Between designing a new collection, styling top celebrities, and preparing for photo shoots, the fashion industry is filled with things that will keep you excited and driven.
Pursuing a career in this industry is no longer a difficult dream to realise. Thanks to the resources you have today, you can work as a fashion designer, start your own fashion line, work on various collections, and be at the top of your game in no time.
Of course, that pursuit needs to start somewhere. Having the right mentality and all the necessary resources are also very important if you want to make it as a fashion designer. More importantly, you have to have a portfolio of your work to break into the industry. To help you craft your own career in this field, we are going to take a look at the best tips on how you can build a strong portfolio as a fashion designer.

Research, and Research Some More

Before you start making and collecting designs and photos, you need to do a bit of research first. Your portfolio needs to represent who you are as a fashion designer, which means you have to define certain things about the portfolio itself and your work as a whole before you can start building a strong portfolio to support your career.
Turn to your sources of information and develop ideas for a strong portfolio. Find a genre of fashion and design – or several of them – to act as the root of your work. Plan ahead and you will be able to create your portfolio around the roots you have selected.
Another thing that needs to be defined while you do your research is how you will use your portfolio in the future. Why are you making the portfolio? Are you applying for a position in fashion? Do you want to get into fashion school? Depending on the objectives you want to achieve, there are requirements that the portfolio must meet.

Hold It Together

Next, you need to figure out a way to build the portfolio itself. Since we’re talking about pursuing a career in fashion today, a digital portfolio is certainly the way to go. A digital portfolio that can be accessed from anywhere will help you land your dream job or project. When applying for a position in the fashion industry, all you need is a link to your online portfolio.
Out of the many online portfolio builders on the market, you want a reliable provider that is known for their portfolio websites. Providers like Format have the best balance between appealing design, great features, and incredible user-friendliness. You don’t need to know how to create web pages or be an expert programmer to be able to create a fantastic fashion portfolio that stuns everyone.
Format.com isn’t only easy to use, but also very flexible in terms of design. You can choose to use one of the available themes, add your own design elements, and integrate a variety of designs and visual elements for a truly appealing portfolio. The platform even supports e-commerce, which means you can also sell merchandise and designs directly from the online portfolio.

Work on Your Content

With a capable platform and a well-designed page ready to go, it is time to work on the content of the portfolio itself. Here’s one tip you want to keep in mind when creating a strong portfolio: variety matters. The goal is using the portfolio to show your best works, but the way you do that matters just as much as the results you share with your audience.
You need to let your portfolio tell most of the story. Showing process is a great way to get started. Instead of displaying only photos of your latest collection, you can add elements such as the raw sketches and designs, behind-the-scenes pictures, and even videos you made for that collection. These are simple elements to add to the portfolio, but the addition of these elements is very impactful.
You can even add text – written stories – to the portfolio. This is a great way to highlight what matters to you personally. You can take the audience on a journey and let them understand your personal perspective when designing fashion items. It is also a great way to separate yourself from other designers trying to break into the industry.

Look for Your Strongest Ideas

It is worth noting that not all of your ideas – your designs – are worth featuring in the portfolio. It is not uncommon for a collection to have one or two items that really shine. These are the items you need to feature in your portfolio since they highlight your best ideas. They are more likely to capture the attention of potential employers.
Strong ideas also boost your chances of gaining more exposure. People are more likely to talk about your designs when they find things that really interest them in a personal way. The natural reaction to seeing great ideas is sharing them, and that means more people seeing your work and appreciating your ideas.
The big question is: how do you find your strongest ideas? There is no definitive rule to follow, but your best ideas are usually the ones that you enjoy working on the most. The passion you have for fashion shows and viewers will notice that same passion when seeing your work and your portfolio as a whole.

Think About Branding

The final element to add to your portfolio is, well, yourself. As a fashion designer, you need to have a unique brand that others can immediately recognise. A lot of new fashion designers make the mistake of not bothering with a brand, thinking that they can do branding later when they are already successful. This isn’t the approach you want to take.
Create a simple logo that others can recognise easily. Add other branding elements – colors, accents, and more – to the mix. Your brand doesn’t have to be particularly complex; an initial or your name can be a brand when treated correctly.
Branding is about consistency. As you build your portfolio, you want to be extra certain that elements from your brand are also found in it. If you have a certain color scheme that you use for your brand, for example, adding touches of colors from that scheme helps create a more consistent feel throughout the portfolio.

Share and Improve

Portfolios are made to be seen. There is no point in having an interesting portfolio if there is no one to see it. Since your portfolio is online, start sharing it to the right audience and begin collecting more exposure for your work.
You can use social media to connect with fashion lovers and industry experts directly. Be open to feedbacks and let others comment on your designs as they view your portfolio. Accept those comments with an open mind.
Building a strong portfolio isn’t a one-time deal either. Now that you’ve heard what others think about your portfolio, you have more information to work with. This means you can fully evaluate your portfolio from an objective point of view, and you can improve it further.
Breaking into the fashion industry gets easier when you have a strong portfolio. Build a strong portfolio today, get it online, and direct the right viewers to the portfolio to start your career in fashion.

What You Can Do to Ensure A Perfect Night Out

The perfect recipe for a night out can either be really daunting or very simple. It all depends on what exactly you want from your occasion. Once you’ve established how you want to present yourself, you’ve got everything else in the bag. First, we’re going to cover the essentials: hair, shoes, and how to dress.

Society’s stance on dressing for the occasion is always changing. Through the years, you can see how different things are from just ten years ago compared to what’s in right now. Sometime’s vintage is cool, but if you’re on the move to impress someone like a date or someone important, staying in the modern zone is safe. So let’s get into it.


Tried and true, curls will always be seen as romantic, luxurious, and sexy. When on a date and you want to leave a soft yet unforgettable impression, loose beach waves or big barrel curls are the way to go. However, if you’re feeling more daring, a sleek straight look with a middle part will leave the room with all eyes on you. A bold, pin straight finish will be one of the classics that’ll never go out of style. To make the night fun, it’s always a good idea to go a little bit out of your comfort zone, even if that means switching up your hairstyle for that one evening.


One thing every girl knows is the struggle of wearing heels all night. Your feet can get blisters, the risk of spraining your ankle is high, your feet can even become sweaty which can lead to stinky shoes, something no one wants. Here, I’m going to walk you through the best types of shoes to wear, how to walk in heels, and how to be rid of stinky shoes.

There’s a range of heels to choose from. For beginners, it’s best to go with a heel that’s chunky and not so high. Wedges, ankle booties, or a peep-toe-shoe are perfect options. Wedges go great with a billowing, light fabric, summery dress. Ankle booties are fantastic for a casual night out, or even pairing it with a smart look. Peep-toe are similar to ankle booties, they’re universal in the same aspect. Skinny stilettos or strapped heels are amazing if you want to achieve a confident, elegant, and mature look for the night.

The way to walk in heels is all about balance. Walk one foot in front of the other with no rush and you’ll be walking like a pro. It’s all about practice, the more you walk, the easier it is for you to find your center and make a simple sidewalk into a runway.

Through the night, it’s only natural to sweat and sometimes we can even sweat on our feet. Gross, but it happens. Sweat leads to odors and here’s how easy it is to get rid of that icky issue. This has prevented me from suffering from stinky shoes a numerous amount of times. My ritual for perfectly dry, nice smelling shoes is this:

  • Exfoliate my feet
  • Add a little deodorant spray into whatever shoe I chose that night
  • Use shoe insoles
  • Sprinkle baking soda into the shoes
  • Clean shoes with rubbing alcohol


We’re onto the main event, how to dress for success for any occasion. There are three types of important forms of dress. There’s casual, business casual, and smart casual. It’s human nature to dress to reflect how you feel. Dressing up to make you feel confident is essential when it comes to a person’s self-esteem, but there is a time and place for everything.

For dressing up on a date, you want to focus on not restricting yourself. Don’t wear anything that you can’t walk in, breathe in, or eat in. No one wants to see their date straining themselves to the point where they look like they’re in pain. It’s all about being comfortable; your beauty will shine through much better if you’re relaxed.

If you’re out to impress at an important meeting, a cocktail dress or an all-black pantsuit will work wonders for making a statement without having to say anything.

Overall, getting ready for the night ahead of you is always the best part. It’s fun trying on new things that may have been hiding in your closet. The excitement and the adrenaline of what the night has in store for you is sometimes more exhilarating than the actual event itself. Staying calm and stress-free will always lead to a positive outcome. So remember to be confident, open-minded, and self-assured!