FAULT Magazine attends James Bay X TOPMAN Launch Party

The fashion and music industries have always shared a close bond with artists such as Kanye West, Justin Timberlake and Tinie Tempah making genuine waves and turning heads within the fashion world. Today we’ve been blessed with a new collaborative capsule collection from Brit Award-winning artist James Bay and Topman.

 

Last night we attended the official launch party at London’s Ace Hotel to get a closer look at the 13-piece line and to see the man behind the collection.

The collection is personal and the pieces are all items which we can imagine James Bay would wear himself as opposed to the old ‘Slap a famous name on a predesigned collection’ which we’ve seen so much of from other brands in the past. As with many things, the true beauty of this collection is in the details; the effort put into the meticulous embroidery, addition of personal lyrics, intrinsic patterns truly show and elevate the collection above the norm.

FAULT Magazine alumni were out in full force last night with Ella Eyre, Vanessa White and Becca Dudley all showing up to give their support.  Sipping Patrón Tequila, including Patrónics, Patron Margaritas on the rooftop bar the space was completely decked out like we were on the set of the lookbook shoot – guitars and all!

A wonderful evening of fashion, friends and music – we’re looking forward to seeing what other exciting strides Topman can continue to make!

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