FAULT Magazine Issue 19 – the Millions Issue will feature American pop phenomenon Demi Lovato as its reversible cover star this Fall. Eminently suitable for the issue theme, Demi has over 60million fans on Facebook and Twitter alone and is one of the most influential popular culture figures in the world today.
Demi’s feature – which includes an in-depth interview and exclusive photoshoot by photographer Giuliano Bekor and stylist Avo Yermagyan – runs over 12 pages in the print issue. Demi also covers the Beauty section inside the magazine.
The shoot, based on the issue’s theme of ‘Millions’, showcases Demi as an artist whose every move has ramifications on a globally impactful scale. As a role model to millions, her words and actions are reviewed, analysed, dissected and reflected over and over again. Under those circumstances, one can only imagine what a surreal experience it must be to come face to face with the person behind the lens…
In her interview, Demi discusses the responsibility that comes with being a role model, her collaborations with people like Cher Lloyd and the Vamps, her incipient interests in philanthropy and world affairs and, of course, her music.
FAULT: You’ve spoken about how the album marked a real shift in sound for you, towards more dance-inspired tracks. Was that something that you deliberately wanted to create or was it something that happened organically?
Everything that happened on the album happened organically. Nothing was really planned in terms of “I want a dance song” or anything like that- it just kind of happened! It’s exciting to show people a different side of myself.
In terms of the collaborations (most recently with Cher Lloyd and The Vamps), how do they come into being?
Sometime you come up with a part in a song and you instantly know who you’re looking for. With ‘Really Don’t Care’, [her latest single], Cher instantly came to my mind. She’s got a lot of attitude and a lot of sass and was perfect for the song. Other times it just kind of happens- you meet someone and you write together and it turns out to be an awesome song.
You’ve become an inspirational figure not just for your fans but even for those unfamiliar with your music as a result of your philanthropic projects and your work with anti-bullying campaigns and mental health awareness. How do these projects shape your career and your own creative process?
Well these projects were really born out of my relationship with my fans, where they are able to look up to me no matter what they’re going through. I really like being there for them in that way. I pride myself in being a role model but I’m not perfect- I curse like a sailor and I sometimes make mistakes but at the same time I want to be what I know my little sister and that younger generation needs.
Are there any difficulties that come with being in the public eye, and especially that ‘role model’ tag?
I use to get frustrated that just because I wanted to sing, I was automatically expected to be a role model. But I had to grow up and realise that no matter what I do I’m going to be somebody’s role model. It’s true what they say- “with great power comes great responsibility”- and everybody’s career is different but for me, I had to grow up and embrace it rather than resent it, as that only made me resent my career.
Going forward with your music and your philanthropy work, what do you feel is the next step?
I take my life day by day; some day I’m really involved with one charity, and another I’m really focussed on another. In this moment, I’m really dedicated to the scholarship program that I created in order to provide mental health services to people that can’t afford it on their own.
Demi’s album, DEMI, is out now
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